Insight Manager

FMCG

South Coast

Permanent ⁄ £40000 - £50000

Updated April 28, 2012

Take a significant role in the strategic development of the brand in the UK by developing a Consumer Insight plan which enables the Marketing Team and the wider business to become expert in understanding the needs of the consumer.
• Create, lead and manage an exploratory research plan
• Identify big insights and opportunities and work with marketing managers to influence brand strategy development and marketing plans
• Make recommendations on where gaps exist
• Set up, manage and interpret shopper research. Convert into insight the teams can use
• Seek out and identify new and different consumer insights by creating and employing groundbreaking research techniques - to deliver new, different and inspiring insights into each of the brand teams strategic focus areas.
• Manage the research budget
• Build a network of research agencies to learn about and employ new and different research techniques.

Who we're looking for
Ideally educated to degree level or equivalent, the individual must have the ability to 'roll up their sleeves' and get stuck in, excellent communication and team working and ability to manage and represent the brand to external suppliers. A self starter with the enthusiasm and drive to make things better.

About our client
As a business they offer something very unique - small enough to have a friendly, informal atmosphere, and big enough for every marketer to be able to make a visible impact. Our culture is fast moving, agile, straight talking, fun, ambitious, determined and entrepreneurial - there is a real opportunity to take the initiative and make a difference.

What's on offer
£competitive

Michael Page Contact
For further info, apply or phone on +44 (0) 1932 264 000. Job Ref: 13214029
Your application will be sent to Carolyn Hatter (nee Ramsden).

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Where specific UK qualifications are required we will take into account overseas equivalents.
Please note, any salary/salary range and benefits described in this advertisement, are indicative only. The actual salary offered to the successful candidate may vary and will be dependent on skills and experience.

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