Information:
Job Vacancy Details
Portfolio Marketing Manager
FMCG
Reading area
Permanent
Updated February 20, 2012
Working in a newly relocated Marketing team in the Reading area and reporting directly to the Marketing Director, the successful candidate will create and deliver the brand strategy and operating plan to drive penetration and frequency for the recruitment and flavour brands in the Wrigley gum portfolio portfolio including Airwaves, 5, Orbit, Hubba Bubba and Juicy Fruit.
The key responsibilities of the role will require you to:
• Create and deliver the brand strategy and operating plan as agreed with the Marketing Director for the recruitment and flavour brands.
• Determine and execute the short, medium and long term strategy across all marketing levers, to include communication, activation and innovation, with particular focus on driving new media channels and delivering brand relevant value enhancing packaging and product innovation.
• Determine and execute the short, medium and long term strategy for the brands including consumer, customer & channel, pack, promotions and pricing.
• Direct the portfolio strategy for the brands in their control to ensure maximum incremental growth across all brands.
• Direct the marketing strategies for new channels to deliver incremental growth across the portfolio of brands.
• Lead and motivate a team of associates to deliver on all brand plans
• Have a detailed level of insight into the consumer and use this to drive mental availability
• Actively participate in the regional and global brand boards and lead regional and global projects as appropriate.
• Drive best in class below the line execution across all channels
• Deliver the operating plans for all non oral care brands
Who we're looking for
As the category leader, this is a great opportunity to contribute and define your own future within a successful and inspirational team. To make a difference and to join this great team you will have:
• Marketing or Business degree
• MBA preferred
• Significant marketing category or multiple brands experience
• Ideally international experience
• Excellent interpersonal and communication skills
• Proven track record of delivering consistent results
• Demonstrable commercial acumen
About our client
Wrigley, part of the Mars Incorporated, is the category leader with a superb portfolio of well known brands looking to recruit more great people to help them create the next chapter in the history of their UK & Ireland brand portfolio.
What's on offer
Competitive package
Michael Page Contact
For further info, apply or phone on 0207 831 2000.
Job Ref: 13214161
Your application will be sent to Daniella Thomas.
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