Information:
Job Vacancy Details
Retail Marketing Manager (3 days a week)
Business Services
Twickenham
Temp ⁄ This will be a three day per week post, and as such the salary of between £35000 and £40000 will be paid on a Pro rata basis. They will also be a car/cash for car allowance and inclusion on the business bonus scheme
Updated February 20, 2012
The role of Retail Marketing Manager (3 days a week) will be based near Twickenham and will lead the development of the retail category marketing strategy, own the delivery of targeted propositions / offers to the Sales team and ensure customer needs are met.They will act as the segment champion to develop and implement a 'go to market' toolbox for the Sales team.
Reporting to the Marketing & Communications Manager, the job holder will ensure that the individual segment strategy is aligned to the company growth objectives. The individual will work closely with the segment sales teams and the product marketing function to maintain market relevant product offers and solutions via multiple product and service disciplines.
They will be responsible for developing lead generation campaigns to resulting segment sales growth in line with budget requirements and market share acquisition aspirations.
Primary responsibilities
• Identify segment demand drivers and customer needs including regulatory requirements.
• Become the segment specialist and inspire sales teams to adopt segment vision / strategy
• Work closely with product marketing function and translate individual product and service offers into relevant segment propositions
• Develop a relevant network of key customers and industry contacts.
• Provide feedback to product marketing team to ensure category issues and opportunities are considered from the earliest stage.
• Organise conferences and segment events in line with the segment's growth plan
• Develop 'go to market' toolbox (collateral, sales aids, PR, case studies, etc.)
• Build relationships with sales teams and key internal stakeholders
• Developing lead generation campaigns to support needs of commercial sales channel, meeting agreed targets
Who we're looking for
Do you have a proven background Marketing to large and well known retailers?
Are you looking for a part time opportunity?
The role of Retail marketing Manager (3 days a week) requires an individual with the following skills:
• Educated to degree level, ideally in business or marketing.
•Proven successes in proposition / offer development in a B2B market environment
• Ability to influence and persuade individuals in cross-functional teams (no direct management authority), overcoming resistance and barriers to change.
• Proven track record in demand generation in prestigious B2B environment
• Ability to translate regulatory and customer requirements into segment offers
• Good communication skills
• Customer focussed, with the ability to develop and maintain senior customer relationships
• High level of numeracy and excellent attention to detail and deadlines
•Seasoned knowledge of Microsoft Office with particular focus on PPT and Excel
About our client
Our client is a leading global Business Services Organisation based near Twickenham
What's on offer
This will be a three day per week post, and as such the salary of between £35000 and £40000 will be paid on a Pro rata basis. They will also be a car/cash for car allowance and inclusion on the business bonus scheme
Michael Page Contact
For further info, apply or phone on +44 (0) 1932 264 000.
Job Ref: 13214859
Your application will be sent to Richard Cobbold.
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