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Marketing Manager

Entertainment

London

Permanent

Updated February 21, 2012


The role of Marketing Manager will be highly instrumental in the development of the brand and the growth of the business, helping to step-change the company's marketing thinking and communications. There are very high expectations in the business and an ambition to develop the brand into an iconic international name.

Who we're looking for
Paddy Power are seeking a dynamic industry-leading marketer, who will have the functional expertise to instil a consumer-led mentality into the business. This will be a high profile, high visibility role for an individual looking to make their mark in a vibrant, growing and fast-paced business. This position will develop brand strategy and be a project leader with budget responsibility for key initiatives such as; Brand Architecture, Extensions and Visual Identity, Communications Strategy, Advertising; Brand Platform/ Sponsorships, Multi-market Promotional Initiatives and Brand Education.
Suitable applicants will:
• Have significant senior marketing backgrounds in a fast paced consumer environments, ideally in a blend of operational and strategic roles

• Have brand portfolio management

• Have impressive track records of campaign work, with the ability to extract world-class work from agencies/suppliers

• Be inspirational and motivational leaders and team builders, with hands-on approach to management

• Be keen strategic thinkers with the ability to set objectives and priorities

• Have strong creative flair both at a macro level (in terms of idea generation) as well as a micro level (high levels of discernment in assessing creative work), ideally complemented with exposure to local commercial operations

About our client
Paddy Power remains a great success story in the UK and internationally, and the business is well poised to grow substantially in the foreseeable future. Key to Paddy Power's success is the belief that it is firmly rooted in the leisure and entertainment space. The business prides itself on its unconventional and innovative approach to gaming, with the philosophy of making betting a more fun and fairer experience, offering an unparalleled customer experience and being more than simply about winning or losing. Through this strategy, Paddy Power has formed a strong reputation with its customers and has become a household name that is differentiated from its competitors.

What's on offer
Competitive salary and attractive benefits package

Michael Page Contact
For further info, apply or phone on +44 (0) 20 7269 2510.  Job Ref: 13215063
Your application will be sent to Libby Kidd.

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