Information:
Job Vacancy Details
Head of Marketing
Publishing
London
Permanent ⁄ £45000 - £55000
Updated February 2, 2012
You willlead themarketing group, responsible for developing and implementing global marketing strategies and plans for the Law & Finance portfolio of subscription and non-subscription products, in order to:
• Identify and target the most commercially attractive target markets and customer segments.
• Create strong value propositions and compelling messages that influence purchasing decisions and win business.
• Sustainably grow profits by adopting strategic pricing processes that maximise product value.
• Create comprehensive channels strategies and tools that maximise market penetration, customer reach and influence, and profitability, using direct and 3rd party sales channels as appropriate.
• Create promotional strategies that enable the creation of integrated campaign plans effectively targeting all points along the customer lifecycle and product conversion funnel.
• Create (with publishing & product groups) new products and services that fulfil market needs, solve customer problems and deliver new, profitable revenue streams.
Leadership and management • Lead a marketing team of 5-6 marketers at different role levels, providing ongoing performance management, coaching and development. • Provide regular reporting of marketing activities across multiple variables, including campaign activity, spend and results, to the MD and wider business
Marketing strategy and planning • Help define the group's target markets (e.g. by industry, geography, sector) and analyse the segments you plan to pursue, evaluating market size and potential value. Work with Editorial, Sales & Market Research teams to discover market problems, validating urgent problems to show their pervasiveness in the market, and evaluating willingness to pay.
• You'll also ensure strong and consistent go-to-market plans are in place for all new product launches, working with all relevant sales channels to ensure the sales plan can be delivered; input into pricing for the portfolio, ensuring that prices and business models align with the product value proposition and competitive position; create and implement a distribution strategy for the portfolio, in order to optimize customer reach and routes to market, and drive product awareness and sales to all target markets;• Oversee the creation and delivery of promotional plans for the portfolio, covering both new customer acquisition and retention & g
Who we're looking for
• Bachelor's level education or equivalent.
• Strong proven commercial experience of working in a senior product marketing role, ideally within the B2B legal market, and able to provide industry-level view of best practice.
• Strong leadership skills
• Change management experience<BR>• Strong people management and coaching skills.
• Robust strategic thinker - able to formulate and achieve challenging strategic objectives, based on understanding of market trends, customer needs and business imperatives.
• Excellent understanding of marketing theory, including the marketing mix and the promotional mix, with extensive experience in implementing all aspects of both.
• Excellent influencing and negotiating skills - able to develop strategic working relationships with sales, publishing, design and web teams, and mediate, conciliate and negotiate in difficult circumstances, in order to achieve business objectives.
• Proven project management skills; ability to manage the entire lifecycle of multiple projects with competing demands for limited resources, on time and within budget.
• Results-driven - ensure that marketing strategies drive the required business results, persistently seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.
• Data-driven/analytical skills.
About our client
This is a great role for a Head of Marketing to work for international Publishing and media business, based in London.
What's on offer
Up to £60,000
Michael Page Contact
For further info, apply or phone on 020 7269 2337.
Job Ref: 13213043
Your application will be sent to Adam Hillier.
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