This London basedposition will develop and implement a locally integrated consumer marketing plan for key brands across the label. • Work with PR agency to develop, drive, support and integrate Brand Marketing plans to deliver key consumer initiatives. • Develop London specific plan to target underground activity. • Style & entertainment - Key press advertorial and influences plan • Develop stylists plan to support awareness of key concepts • Develop TIA to drive energy and awareness in London • Deliver inspirational consumer and press events that conveys brand needs and message. • Develop local plan aligned with global positioning to get clear cut through of concepts in the marketplace. • Develop stylists plan to support awareness of key concepts • Create desirability for the brand in the marketplace. • Develop both formal and informal communication with UK/IRE management team • Weekly and monthly updates to Senior management both written and verbal • Share successes and influence best practices with the global team in order to ensure the U.K voice is heard and needs met. • Communicate on a regular basis with global team to maintain a strong U.K POV on all campaigns prior to launch. • Communicate key internal and external category development
Who we're looking for
• Educated to degree level. • Proven track record in driving marketing strategies while delivering profitable revenue growth. • Demonstrated ability to plan and work medium and long term based on business strategies and logical analysis of market potential and productivity. • Strong creative thinking and implementation a must •Knowledge working in consumer engagement programs • Networker, existing connections with key fashion media/fashion opinion leaders a plus • Project Management • Knowledge of managing integrated marketing initiatives including new product development. • Proven ability as strong negotiator with the ability to work to deadlines and prioritise projects. • Media planning and management of media budget • Strong presentation skills • Ability to achieve results through others - excellent negotiation, interpersonal and influencing skills • PC Skills- PowerPoint, excel, word and database management
About our client
Retail fashion brand based in London
What's on offer
Paying up to £40k.
Michael Page Contact For further info, apply or phone on +44 (0) 20 7269 2510. Job Ref: 13217196 Your application will be sent to Libby Kidd.
National Account Manager
Birmingham.
Permanent
HRBP
Marlborough.
Permanent
Consumer Insights Manager
West Malling - Kent .
Permanent
Finance Manager
Doncaster.
Permanent
