The main responsibilities of the role include; • Developing and maintain all business to business and supporter recruitmentMarketing strategies. • Proof read and copywriter Marketing copy and collateral to ensure campaign materials are on brand and within budget. • To ensure all Marketing activity is in line with the communications strategy and all plans all delivered within brand guidelines. • To develop, edit and implementmarketing plans with Fundraising to aid supporter income generation from businesses. • To oversee effective Marketing activity to maximise supporter acquisition and participation in the Charity's campaigns (both policy and project). • To evaluate customer research, competitor data and campaign analysis in order to maximise marketing strategies and plans. To monitor and review Marketing activity during campaigns and conduct post campaign analysis. • To liaise with and manage stakeholders. • To organise events, conferences and seminars where required. • To line manage the Supporter and Marketing Coordinator.
Who we're looking for
The successful candidate will; • At least two years experience in leading a Marketing function with proven track record of achievement. • Experience of leading on developing and implementing Marketing strategies. • Experience of delivering business to business and customer Marketing activities. • Experience of supporting policy campaignMarketing. • Experience of developing Marketing materials for business to business Marketing as well as supporter focused Marketing materials - ideally for fundraising purposes. • Experience of delivering effective integrated Marketing campaigns through numerous channels ; social media, website, print production etc. • Experience of managing stakeholders at all levels with the ability to influence, persuade and negotiate. • A thorough understanding of Marketing and communications techniques in order to attract, recruit and motivate specific audiences to support the Charity. • Successfully managed an coordinated multiple projects. • Ideally experience of managing a team.
About our client
Our client is a National Charity based in London.
What's on offer
A salary of between£33,500 and £37,500 with excellent benefits.
Michael Page Contact For further info, apply or phone on 0207 269 2593. Job Ref: 13217341 Your application will be sent to Fiona Gollan.
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