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Marketing Campaign Manager

Utilities

East Midlands

Temp ⁄ My client are seeking a Marketing Campaign Manager for a 3-6 month period to start ASAP based in the East Midlands. Paying c35k

Updated February 24, 2012


• You will manage a portfolio of marketing activities and be responsible for the end to end process of campaign planning, delivery, evaluation and closedown within agreed budgets and timescales.
• Supporting across all areas of our business you will provide input for both strategic and tactical campaigns, including managing Go to Market activity for new propositions, promotions for sales and retention activity as well as customer engagement programme development.
• You will identify and implement Test & Learn opportunities across all channels (where applicable), proving a monthly review of activity with key stakeholders bother internally and externally
• Working across the entire marketing mix, including Above The Line (Brand Advertising and DR), and Through The Line integrated comms, you will be able to make recommendations to the business and construct compelling and engaging marketing campaigns that support the business in it's drive to deliver a commercial return, drive NPS and experience, as well as supporting the broad vision and strategy
• Develop integrated contact plans to ensure the successful and effective delivery of right customer, right product, right time and right channel with the right communication, working across the key functions in marketing and other teams
• You will be responsible for developing good campaign briefs, with supporting creative, print and data briefs, an be responsible for briefing external creative agencies, as well as engaging support from internal colleagues such as Customer Insight, CRM, Commercial.
• Develop and influence the framework for the evaluation of campaign plans in achieving objectives and targets in conjunction with key stakeholders
• You will manage the process of engagement for our key stakeholders to gain their buy-in to your campaign plans and proposals through to successful execution and closedown, including sharing initial creative concepts, media recommendations and timings.

Who we're looking for
 Proven experience of campaign planning/campaign management
 Proven experience of influence and persuasion of senior level colleagues
 Excellent numeracy & written communication skills

About our client
Utilities

What's on offer
My client are seeking a Marketing Campaign Manager for a 3-6 month period to start ASAP based in the East Midlands. Paying c35k

Michael Page Contact
For further info, apply or phone on 0121 230 9395.  Job Ref: 13220771
Your application will be sent to Charley Ford.

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