The successful candidate will drive maximum volume and value growth across the UK portfolio of brands, packs and channels through the design of optimal marketing and planning strategies. You will be part of the newly relocated Marketing team based in Theale, Reading and report directly to the Marketing Director.
The key responsibilities of the role include:
Lead the 3-5 year UK gum marketing strategy for this multimillion pound branch of the Mars corporation, including: • Portfolio strategy • Pricing strategy • Innovation strategy
• Optimize the marketing mix across the portfolio of brands to drive superior reach, engagement and ROI
• Uncover category insights through a passion for understanding the consumer, the shopper and the customer to drive advantage, value and growth into the category
• Lead key initiatives on behalf of the wider European and global communities, for the benefit of the region as a whole
• Work closely with a variety of internal stakeholders including sales, finance, manufacturing and the region to optimise synergies, identify opportunities and more effectively manage resources.
Who we're looking for
This is a great opportunity to join a successful and inspirational team and to make a difference and to join the team you will have: • Marketing or Business degree • MBA preferred • Significant portfolio management, strategic planning and Innovation experience across multiple brands and markets • Comfortable working as a individual contributor and adept at stakeholder management and organisational agility
About our client
Wrigley, part of the Mars company, is the category leader with a superb portfolio of well known brands looking to recruit more great people to help them create the next chapter in the history of their UK & Ireland brand portfolio.
What's on offer
Competitive package
Michael Page Contact For further info, apply or phone on 0207 831 2000. Job Ref: 13222373 Your application will be sent to Daniella Thomas.
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