Job Vacancy Details
Online Acquisition and Planning Manager
Financial Services
South West
Permanent
Updated September 24, 2008
Key to the advertising team, you will help shape and direct the future of online advertising and communications for our client. An experienced online advertising specialist you will thrive with the pressure of increasing their online web presence and boosting lead generation. You will use your experience of leading online web techniques and a seven figure budget to create optimum online solutions.
Who we're looking for
Core accountabilities will include:
• Responsibility for the implementations of Search Engine Marketing (SEM) plans incorporating both Pay per Click (PPC) and Search Engine Optimisation (SEO) and producing robust analysis of these results
• Management of online media activity making clear recommendations and producing objectives for testing and creating improved efficiencies
• Support the development of our client's brand online, through the management of improvements to the website and associated microsites
• Management of the daily interaction with affiliate programs and support the direct management of super-affiliates to help maximise the potential of this key area
You will bring with you strong online advertising experience ideally gained within a Financial Services environment where you have operated at a high level involved in influencing multiple stakeholders. You will have experience of managing and optimising search campaigns that produce high commercial returns and be confident at conducting multi-variant media testing.
About our client
Our client is one of the top five providers of personal financial services online. With a wide range of best-buy products and an internet bank with a muli-million user base, this is a great opportunity for a leading online marketer to join a leading high street and online provider.
What's on offer
£35,000 plus excellent package
Michael Page Contact
For further info, apply or phone on 0117 906 5500.
Job Ref: 12900946
Your application will be sent to Claire Heath.
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