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Job Vacancy Details

Consumer Insight Manager

FMCG

Wiltshire

Permanent

Updated April 28, 2008

As Consumer Insight Manager based in Wiltshire, you'll transform data from adhoc and continuous research into insights that will drive big ideas for NPD, advertising and marketing activity.

You'll be talking to mums, dads and healthcare professionals, so it's vital that you can develop collaborative relationships across the board, challenging the status quo and providing the nuggets of knowledge that will enable the marketing teams to actively influence consumer behaviour, and the NPD teams develop visionary plans for Cow & Gate's future.

Key areas of responsibility:
• To convert consumer, shopper & health care professional (HCP) understanding and market data into relevant and actionable consumer insights that will drive growth for the Cow & Gate and Aptamil brands.
• To work with marketing teams in developing 3 to 5 year strategic plans by identifying new market opportunities.
• To work closely with the brand and trade marketing teams to define the ad hoc consumer/shopper research requirements, advising on appropriate methodology, agency selection and management of the research projects.
• To act as an in-house market research expert who is in touch with industry best practice and is able to recommend the appropriate consumer & shopper research strategies for the business.
• To ensure that the interpretation and presentation of all ad hoc and continuous data supplied is accurate and actionable.
• To identify the continuous market information needs of the Cow & Gate and Aptamil teams to enable them to measure the performance of their brand vs competitors.

Who we're looking for
The right candidate for this Consumer Insight Manager role will have a background in either FMCG or agency on FMCG brands, with a solid understanding of continuous data and qual/quant methodologies.

Key skills:
• A good understanding of a broad range of market research methodologies and an awareness of industry best practice in quantitative and qualitative research.
•Knowledge of processing and interpreting continuous (e.g. IRI/Nielsen, Dunnhumby, TNS, IMS) and ad-hoc market data, within a blue chip environment, either agency or client.
•Good awareness of marketing, and the application of the market data supplied.
•Good inter-personal skills, at all levels and across disciplines within the business.
•An ability to challenge methodologies and influence key people within the organization.
•Experience of managing qualitative and quantitative ad hoc research projects. Product development and advertising development would be an advantage
• Able to cope with high fluctuations in demand, and to work under pressure.
•Good analytical and presentational skills.
•An ability to convert data in actionable management information.
•High level of IT skills, especially databases (e.g. IRI/Nielsen).
•Contract negotiating skills would be an advantage.

About our client
Nutricia is a growing business with a portfolio of some of the UK's leading baby feeding brands, and big plans for future growth. Our head office is based in Trowbridge near the beautiful city of Bath.

What's on offer
Excellent basic + relocation + bens.

Michael Page Contact
For further info, apply or phone on 0117 906 5500. Job Ref: 12927549
Your application will be sent to Heidi Stephens.