Job Vacancy Details
Marketing Manager
Agency
London
Permanent ⁄ £40000 - £45000
Updated July 4, 2008
The job requires a talented and enthusiastic marketing manager to drive and manage the NMA marketing initiatives.
Key activities
• Contribute ideas and insight to the NMA marketing strategy
• Development of insightful briefs for all marketing projects
• Day to day management of creative development and production of newspaper, trade and digital campaigns, working closely with both internal resource and the NMA's advertising, design, direct marketing and digital agencies
• Work closely with the NMA database manager to ensure direct marketing targeting is optimal
• Work in partnership with the NMA's event manager to ensure that NMA events sustain the current high standards
• Development of compelling presentation materials utilising PowerPoint and video
• Presenting to the most senior marketing and commercial management of major UK advertisers- Nestle, Kraft, Kellogg, LloydsTSB, RBS, M&S, Tesco, Toyota, VW etc.
• Work closely with the Web Editor to originate new content for the site and ensure that the site fits with the rest of the marketing mix
Who we're looking for
Ideal profile
The ideal candidate will have recent demonstrableexperience in marketing ideally on the client side. A good creative agency person with strong commercial acumen may also meet the profile. A good degree is a pre requisite as the marketing role requires the translation of sometimes complex research information into compelling campaigns and presentations.
A self confident and highly motivated individual who is good on both detail and the 'big picture' with a can do attitude and entrepreneurial fleur as we are constantly forging new ground.
Strong interpersonal skills and the ability to confidently and competently work across functions as the role requires liaison with a wide range of both internal personnel and external agencies, clients and the national newspapers. They need to be presentable, articulate and gain the confidence of senior people quickly.
Good creative judgement and understanding of the role of national newspaper advertising in the marketing mix. An individual that is capable and experienced in developing branded propositions that they are able to drive across the marketing mix.
They will bring intellectual curiosity and a genuine fascination with all things media to the role.
About our client
Are you passionate about newspapers? The Newspaper Marketing Agency (NMA) alerts advertisers, agencies and media planners to the unique power of newspapers in influencing consumers. Leading edge research on advertising effectiveness and accountability, consumer insight and creative awards that showcase the best in national newspaper advertising are all part of the mix. The marketing of all these core activities is becoming increasingly high profile as the different media recognise the importance of making the strategic case for their medium. Our direct competitors, Thinkbox, RAB, PPA, IAB and the individual Outdoor companies have all significant increased investment in marketing activity making this a dynamic and stimulating sector to operate in. The NMA offices are on Piccadilly in Central London.
What's on offer
Up to £50,000
Michael Page Contact
For further info, apply or phone on +44 (0) 20 7269 2530.
Job Ref: 12937929
Your application will be sent to Adam Hillier.
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