Job Vacancy Details
Senior Marketing Communications Manager
Financial services
Staffordshire
Permanent ⁄ £30000 - £32000
Updated August 19, 2008
Police Mutual is looking to recruit a self motivated communications professional to hit the ground running as a Senior Marketing Communications Manager and the chosen candidate will support the Head of Marketing Communication across all areas of the marketing mix.
The ideal candidate will play a key part in communicating the Police Mutual brand, products and services to potential and existing members of the Police Service and their families. The role holder will lead a number of high profile projects, some of which are sponsored directly by the Society's senior management team. Confidence in communicating at all levels is therefore key to this role.
Police Mutual produces corporate and marketing communications and as a communication expert, you will be required to develop, manage and evaluate activity autonomously.
Key responsibilities include:
• Developing, managing and evaluating multi-channel campaigns to meet targets for new business generation, cross sales or brand awareness
• Developing, leading and evaluating high profile projects - ensuring buy in and engagement of key stakeholders including the senior management team.
• Defining and developing messages and content for both marketing and corporate communications
• Developing and monitoring business performance, identifying potential shortfalls against target and recommending activity to address these shortfalls
• Managing and coaching a small number of direct reports
• Building internal and external relationships to ensure buy in and engagement, and the successful delivery of marketing activities
• Working with the Marketing Communication Teams to ensure common objectives and goals are met
• Working with Legal and Compliance teams to ensure all communications comply with industry regulations and developing knowledge of FSA Financial Promotion and TCF requirements.
Who we're looking for
Ideally degree educated or equivalent and with an Financial Services background, you will have a strong track record of all aspects of the marketing communications mix, including brand development and management, advertising, customer segmentation, data selections, direct mail, campaign evaluation, print and distribution. You will also be a strong communicator and decision maker with good influencing and negotiation skills.
About our client
Police Mutual is one of the UK's largest affinity financial services groups. Established in 1922 for the welfare of the Police Family it is a highly successful mutual organisation, thanks to its unique distribution network and simple, value for money product portfolio distributed largely on a direct offer basis. The business is committed to continued growth and the provision of truly first class financial services for its members. With no branch network or field sales people, the Society has ambitious targets for new member acquisition and product sales to be delivered through multi-channel direct marketing campaigns, highlighting the importance of the marketing function and the role itself.
What's on offer
Circa £32k + 26 days holidays, pension, BUPA, life assurance.
Michael Page Contact
For further info, apply or phone on +44 (0) 121 230 9350.
Job Ref: 12947031
Your application will be sent to Victoria Wozniak.
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