Job Vacancy Details
Marketing Manager
FMCG
Somerset
Permanent ⁄ £40000 - £50000
Updated April 30, 2008
We are currently making a significant investment in the SunnyD brand, which has prompted our search for an experienced marketing manager to put real passion and focus behind relaunching and invigorating this well-known brand.
Reporting to the Head of Marketing, you'll have overall responsibility for sales & marketing of one of the SunnyD brand across the UK/ROI, working closely with the brand and category team to develop and implement strategic direction and brand plans, as well as developing account plans alongside our sales teams. You'll also take responsibility for identifying NPD opportunities and progressing to launch, as well as monitoring performance and supporting development of the brand through appropriate research.
Key responsibilities include:
1. Work closely with the brand team in developing the strategic direction for the brand
2. Develop & implement annual brand plans consistent with the strategic plan direction
3. Work closely with the sales team to help develop annual account plans that meet the objectives of the brand plan
4. In conjunction with the band team, appoint & review appropriate 3rd party agencies to develop the communications plan for the brand
5. Work with brand team to identify appropriate NPD opportunities & progress to launch
6. Develop, implement & monitor the agreed communications plan via the appropriate media channels
7. Work closely with the Trade Marketing Manager to monitor & control sales & marketing expenditure to meet agreed financial targets
8. Work with the Trade Marketing Manager & the sales team to maximise the brand's potential (range, space, merchandising, pricing) in all accounts
9. With the Trade Marketing Manager monitor brand sales & take remedial action where required to achieve agreed targets
10. Monitor market information & identify / implement appropriate action
11. Manage an appropriate research programme to support the brand's development
12. Ensure the appropriate systems, procedures, protocols & best practice are in place for the smooth & effective running of the business.
This role is based at Gerber's Head Office in Somerset.
Who we're looking for
We're looking for an experienced FMCG Marketing Manager with a proven track record across sales and marketing on major brands or own label products. As well as having excellent communications skills and good commercial acumen, you'll be able to use your influence at senior level to help drive the brand forward.
About our client
The Gerber Juice Company is Europe's largest producer of juice and juice drinks, with a large portfolio of branded and own brand juice products including Ocean Spray, Welch's and Sunny D.
Based in beautiful Somerset, we have ambitious plans for long-term sustained growth and are looking for highly talented marketing professionals to help us achieve this.
What's on offer
Excellent basic + car + bens
Michael Page Contact
For further info, apply or phone on 0117 906 5500.
Job Ref: 12950938
Your application will be sent to Heidi Stephens.
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