Job Vacancy Details
Senior Marketing Manager
Travel/Transport
Liverpool
Permanent
Updated June 7, 2008
The role of senior sales and marketing manager is vital to the continued growth of the company. The ideal candidate will be responsible for the following activities;
• Development and implementation of the marketing strategy. It is essential that candidates have a full marketing skill set to deliver an integrated and targeted approach to the market - to drive both passenger and non-passenger revenue growth
•Primary responsibility for the creation and delivery of the customer service proposition
• Understanding the appropriate use of communications channels for delivering key messages to a diverse consumer base.
• Excellent understanding of customer segmentation strategy and putting systems in place to facilitate the output.
• Provide market research and analytical insight into the current and emerging market.
• Maintenance and improvement of the marketing database.
• Management and production of all marketing materials, ensuring corporate brand and message consistency.
• Liaising and managing key relationships with external suppliers
• Providing support to the wider programme of external relations activities, such as PR and media relations.
You will be based in the Liverpool head office, however occasional travel may be required to various sites around the Merseyside region.
Who we're looking for
Who we're looking for
The successful candidate will have strong commercial acumen with the ability to deliver results within set timescales. Previous experience of working in a consumer focused industry would be preferred, along with an aptitude to working in a fast moving and innovative environment.
Candidates must be able to demonstrate the following skills:
• Clear understanding of marketing and business/operational issues.
• Ability to provide strong leadership and vision.
• Successful track record of identifying and implementing creative solutions to stand out from competitors.
• Excellent interpersonal skills and ability to influence across a range of business areas.
• Strong planning and project management skills.
•Ability to operate in apolitical stakeholder environment.
• A degree level education and/ or a professional marketing qualification.
About our client
Merseyrail are looking to build on the successful transition since Serco / NedRailways were awarded the unique 25 year concession. In particular, having focused on improved operational performance over the last few years, Merseyrails focus from a commercial and marketing perspective is on building the brand perception within the market place, to drive revenue growth. Current consumer perception is a favourable one with view of Merseyrail being a quality and reliable service.
Merseyrail are an innovative business with ambitious growth targets. It is an exciting time to join a well known and respected brand in the market place. With the development and investment that Liverpool is currently experiencing this is a fantastic opportunity to get involved with a local business, providing a vital service.
The aim for them now is to build on the reputation of Merseyrail as a viable option for travel within the Merseyside area to enable future growth. The investment of a Sales and Marketing professional is a positive step and will allow Merseyrail to take ownership and drive the marketing activity, independently of other partners. By approaching the market in a commercial manner they are able to identify opportunities outside of their immediate service area. This has led to customer profiling becoming a key focus along with the message to be communicated.
What's on offer
A highly competitive salary plus benefits.
Michael Page Contact
For further info, apply or phone on 0161 819 5500.
Job Ref: 12953224
Your application will be sent to Thea Evanson.
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