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Strategic Conversion Analyst

Leisure Travel

Hemel Hempstead

Permanent

Updated July 19, 2008


This is an excellent Temporary to Permanent/Permanent opportunity. The role is all about driving forward the online conversion strategy to maximise online sales. There are a number of key areas that you will be responsible for developing for the Warner Leisure Hotels website, these include but are not limited to:

• Customer Journey - you will develop an in depth appreciation of customer groups their requirements and expectations in order to deliver against key business objectives and increase all aspects of online activity. Through your expertise you will reduce attrition through key parts of the Customer Journey and ensure the website continually adapts to the needs of our customers.

• Usability/Research - this will involve managing a range of research activities from in depth qualitative programmes to broad online quantitative tracking. You will be responsible for translating this research into improving usability of the website in order to deliver higher conversion rates.

• Testing/Analysis/Reporting - the above activity will be supported with a programme of online testing such as A/B and multi-variate; coupled with tactical analysis and strategic planning based on various data collection techniques ranging from Webtrends analytics to web surveys and focus groups. You will develop a range of online improvements to optimise content, offers and the customer booking experience.

Ultimately your taking responsibility for increasing online conversion in these areas will deliver activity across all aspects of the Warner Leisure Hotels website in addition to developing and supporting other areas of the business such as the call centre and Marketing.

Who we're looking for
The successful candidate will have a proven track record of driving analysis and conversion in an online transactional environment such as Retail or Leisure.

You will be highly competent in the key areas of understanding consumer experience and journey in the online space; whilst managing research and analysis programmes around usability.

You will enjoy working to challenging deadlines in a rapidly evolving leisure travel business, in addition to being a team player and excellent communicator with a proactive approach to getting involved.

About our client
Warner Leisure Hotels are exclusively for adults and offer high quality accommodation across 13 locations in the UK; ranging from majestic Grade I & II listed Historic Hotels in countryside locations, friendly Character Hotels to charming Coastal Resorts all at beautiful seaside locations.

In addition to the excellent accommodation the Hotels offer there are a range of activities on offer from archery, golf, croquet and bowls or the leisure clubs. Guests can also choose from a range of entertainment breaks with well known speakers/celebrities or courses such as learning to Dance, Paint and even look younger!

What's on offer
Salary Negotiable + Pension + Benefits

Michael Page Contact
For further info, apply or phone on +44 (0) 1727 730 111.  Job Ref: 12959474
Your application will be sent to Elizabeth Woodforde.

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