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Job Vacancy Details

United Biscuits client profile

Category Insights Manager

FMCG

South East

Permanent

Updated July 26, 2008

The purpose of this role as Category Insights Manager is to provide meaningful data and recommendations that enable sales and customer marketing teams to develop commercial strategies that increase United Biscuits' presence in store. You will produce category rationales that enable successful implementation of brand marketing initiatives and you will be responsible for translating insights into meaningful information that will affect brand strategy.
You will liaise with all other commercial functions in the business including sales and marketing teams. You will analyse customer performance down to brand level as well as looking at consumer behaviour and demographics from a branding perspective. In essence it will be your job to be the expert on the United Biscuits brands within key and defined market channels.
This role is predominantly dealing with internal customers however you will be dealing externally with key stakeholders at retail customers. You will be using Nielsen and TNS data as well as retail sales data to create meaningful and influential commercial reports.

Who we're looking for
You will be a Commercial Insights professional or Salesperson who is comfortable with deriving meaningful insights from sales and market data. You will be comfortable analysing data such as TNS, IRI or Nielsen and making recommendations that will assist in setting commercial strategies.
Your experience of Category Management or Insights will mean that you can credibly present to internal and external customers and be confident in making recommendations to them on brand and sales strategies. You will also be able to deal with the data agencies to ensure that the data you are receiving is correct and up-to-date.
If you are an inquisitive and commercial insights person, you will definitely be interested in working with the brands and businesses that United Biscuits will offer to you.

About our client
United Biscuits is a the leader in the UK biscuits and snacks market. They have iconic brands such as:
• McVities
• Jaffa Cakes
• Penguin
• Digestives
• Hob Nobs
• McCoys
• KP Nuts and Snacks
The company has enjoyed significant growth through cutting edge marketing campaigns and exciting Product Development initiatives. The brands speak for themselves and have all become household names.
United Biscuits pride themselves on adopting market-leading processes across the business covering Marketing, Sales, Category Management, Manufacturing and Innovation. You will also be exposed to superb career development opportunities both within the commercial function and other areas within the business.

What's on offer
Good basic salary + generous benefits

Michael Page Contact
For further info, apply or phone on +44 (0) 1932 264 000. Job Ref: 12967582
Your application will be sent to Anna Murray.