Job Vacancy Details
Online Marketing Manager
Retail
Little Chalfont, Buckinghamshire
Permanent ⁄ £32000 - £38000
Updated June 9, 2008
This role will span both our online brands, The Gadget Shop (www.gadgetshop.com) and The Toy Shop(www.thetoyshop.com).
• Full responsibility for Affiliate marketing including the adoption of strategies to maximise affiliate sales and management of commission levels.
• Responsibility for overseeing email campaigns and CRM functionality within Website platform.
• Full budgetary responsibility for PPC and CPM advertising on major search engines.
• Optimisation of natural search results on Google for key brands and products.
• Responsibility over the spending of promotional budgets for campaigns such as free carriage/money off vouchers.
• Devise and implement other forms of internet marketing (e.g. Viral marketing/Banner Advertising).
• Reporting on key site and marketing metrics (e.g. marketing ROI, traffic, conversion) using a selection of Analytics tools.
• Creation and ownership of Marketing calendars.
• Liaise with the central stores Marketing department to identify opportunities for cross-promoting the different sales channels.
• Devise and implement other forms of offline marketing (e.g. newspaper/radio adverts).
Who we're looking for
• Educated to degree level ideally with professional marketing qualifications.
• Excellent written and verbal communication skills with high attention to detail.
• Comfortable of managing a number of different projects at one time and maintaining a high quality of work throughout.
•Significant experience in the Marketing department of an Online/Multi-channel retailer.
• Experience in running PPC/CPM campaigns.
• Knowledge of current SEO best-practice.
• Entrepreneurial approach and keen to use your initiative and develop new ideas.
• Highly motivated self starter with a real desire to succeed.
About our client
• The Entertainer is the UK's largest independent toy retailer with 41 stores.
• We have a continuing mission to be 'mad about toys'.
• The Entertainer continues to offer its customers a wide range of toys and games for all ages based on its 'value for money' principle.
• The Entertainer's mix of buying expertise combined with a close management team and ongoing training is key to the Company's ability to grow and succeed in toy retailing.
• At The Gadget shop they are serious about gadgets; "It's our burning desire to source the most innovative contraptions from all over the world. Which is simply splendid!"
• The Entertainer is an extremely entrepreneurial organisation which encourages new ideas and innovative people with a creative desire who are excited about driving a business forward.
• The Entertainer ethos is driven by strong internal company values including outstanding service, care and enthusiasm. They do not trade on Sundays reflecting a consideration for employees family life and work actively in the community to support local childrens charities and schools.
What's on offer
Very competitive salary and benefits package.
Michael Page Contact
For further info, apply or phone on +44 (0) 1727 730 111.
Job Ref: 12968389
Your application will be sent to Thomas Hagerman.
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