Information:
Job Vacancy Details
Channel Marketing Manager
FMCG
North West
Permanent ⁄ £29000 - £36000
Updated September 4, 2008
To develop and execute the marketing plan for the Foodservice and Cash & Carry channels in support of the companies strategic plans.
Reporting directly to the Marketing Controller and liaising closely with Trade Sector Controller and Category managers this is a broad marketing role with significant autonomy, responsibility and opportunity.
1. Product Management
• Manage sector specific product groups and sector specific own label products
• Define the optimum product range for the sector - advising the category manager (where required) of sector specific brand gaps or adjustment/enhancements to existing products that will facilitate profitable sales growth.
• Capture competitor information relating to product performance, price, features & benefits etc and use it to set out product strategies - pricing, performance, point of difference etc.
2. Budget responsibility:
• Marketing A&P funds allocated to the foodservice and cash & carry channel
• Manage trade marketing budget for the foodservice & cash &carry channel - assume profit responsibility at a contribution level per customer in conjunction with the commercial team
3. Customers
• Develop an expert understanding of Customer strategies, marketing initiatives and strategic goals, promotional concepts, promotional mechanics, costs of activity, predicted ROI of promotional activity.
• Measure activities and report ROI on investments
• Develop strategic influencing with customer marketing contacts and / or buyers in co-ordination with the FS and Cash & Carry sales team
• Develop marketing plans for key focus customers (defined annually)
4. Market intelligence
• Regular liaison with Category Manager to understand and utilise consumer insight
• Responsibility for Sector Specific market information
5. General
• PR activities and key messages for the sector
• Provision of sales materials,training aids, other literature,Pos and maintenance/development of FS & Cash & Carry communications via the internet site
• New product development in sector specific categories
• Management of customer specific / own label product development
• Brand holder interface where relevant
Who we're looking for
An experienced, confident and tenacious channel/trade marketer looking for an opportunity to make difference - without the constraints that are so often present within Global companies. With good experience of product responsibility, regardless of sector, and the gravitas and communication ability to get buy-in at all levels this marketer will drive the channel with full ownership and authority.
You will need to demonstrate your ability to work closely with the UK retailers and foodservice customers.
About our client
Aimia Foods has a long and successful history of providing a range of high quality branded and own label hot beverage products. The company operates across retail and OOH channels, is Independently owned and has a £50m turnover. The company employs more than 300 people and has a full sales and marketing division, in house manufacturing, R&D facility and award winning customer service.
Aimia Foods has a long term licensing agreement to manufacture and supply GALAXY® and MALTESERS® hot chocolate drinks, Already the partnership has seen phenomenal success with GALAXY® and MALTESERS® commanding an extraordinary 20% share of the full calorie instant food beverage sector in just five years.
What's on offer
£29,000 to £36,000 depending on experience + exceptional benefits
Michael Page Contact
For further info, apply or phone on +44 (0) 161 819 5500.
Job Ref: 12977503
Your application will be sent to Brian Johnson.
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