Job Vacancy Details
Senior Marketing Analyst
Mail order/Retail
Hertfordshire
Permanent
Updated August 17, 2008
As the Senior Marketing Analyst you will work within the Analysis team to understand The Society's members and support decision making. This will involve providing analysis and market research to the wider marketing team and other internal stakeholders in order to improve satisfaction, meet business objectives and increase sales. Objectives of the role are to:
• Define, execute and provide in-depth analysis on customer segmentation and member activity coupled with campaign
reporting.
• Develop and implement a variety of testing programmes to positively influence future campaigns.
• Assist and influence the Marketing team in order to provide insight to increase the effectiveness of campaigns, deliver
stronger ROI and build sales.
• Review data, databases, data preparation and supporting systems to ensure that all data provided is accurate
and provides meaningful information to deliver successful campaigns.
Who we're looking for
The successful candidate will have a proven track record in data analysis preferably with an understanding of a transactional environment.
You will be comfortable with campaign planning based on insights and segmentation of a customer database. Excellent Excel and Access skills are a must. Experience of column-based systems, such as smartFocus or FastStats would be an advantage.
A high level of numeracy and analytical skills are required, coupled with logical thinking and a broad understanding of on and offline campaigns and customer relationship marketing in order to deliver conclusions based on in-depth data analysis.
You must be a team player who is capable of communicating complex insights and analysis in a straightforward way to internal stakeholders in order to positively influence the marketing output.
About our client
The Wine Society is a very successful and long established mail order and internet business buying wines from around the world for its 100,000 active members.
The Society was created and still operates as a co-operative with each member owning one share. The founding members' aim, as now, was to buy wines direct from some of the world's finest vineyards to ensure their authenticity and quality and to offer them to members at fair prices. The Wine Society stocks over 1,500 wines and includes something for every pocket and palate from everyday red and white wine to fine wine. The Society also sells wine en primeur, offers wine storage, wine cellar plans and runs nationwide wine tastings.
After more than 130 years the Society continues to be owned solely by its members and trades only with them. It is renowned for its outstanding customer service and high level of member satisfaction.
What's on offer
Competitive Salary & Package
Michael Page Contact
For further info, apply or phone on +44 (0) 1727 730 111.
Job Ref: 12988399
Your application will be sent to Elizabeth Woodforde.
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