Information:

This job has been filled.

Job Vacancy Details

ME

Publishing

London

Permanent ⁄ £23000 - £25000

Updated July 28, 2008

In this fantastic role as Marketing Executive you will plan and execute marketing and promotional plans for products targeted at thelaw sector -employment law, HR etc. You willplan and implement direct mail promotion campaigns for books, journals and other services to reach revenue targets and in line with corporate objectives. Key responsibilities will include:
• Execute and monitor annual marketing and sales campaigns selecting the optimum mix of channel, target market, media and message for ideal ROI
• Provide information to set the annual marketing budgets to ensure products/ services are sufficiently and efficiently promoted to meet revenue streams and corporate objectives
• Develop, produce, deliver and test sales and marketing promotional collateral
• Liaise with relevant marketing colleagues especially design and scheduling to ensure that campaigns are delivered on time, to budget and to appropriate quality standards
• Forge and maintain relationships with relevant external companies to establish reciprocal marketing partnerships
• Analyse and report on responsiveness of media mix to designated target markets
• Liaise and collaborate with sales and marketing teams, publishing teams, editorial and production department
• Attend editorial boards, team meetings, and conferences/exhibitions

Who we're looking for
The successful candidate will plan and execute marketing campaigns, develop appropriate sales support collateral and monitor promotional spend against budget. You will have:
Academic Attainment and Relevant Experience<BR>• Ideally a graduate with proven relevant experience<BR>• Ideally experience in B2B Marketing, Sales or Publishing
• IDM/CIM qualification is desirable

Skills Required
• Track record of Direct Mail success
• Tactical marketing success
• Strong and effective written and verbal communication
• Project and Campaign Management
• Creativity and innovation
• Numeracy
• Report writing and literacy
• Ability to manage multiple projects simultaneously and prioritise effectively

Personal Characteristics
• Customer oriented
• Ambitious for corporate and personal success
• Persuasive communicator
• Ability to work in a team
• Personal or empathetic
• Logical and questioning mind