Job Vacancy Details
Marketing Manager
Automotive / Manufacturing
Berkshire
Permanent ⁄ £35000 - £40000
Updated August 16, 2008
• To manage the marketing communications function including PR, advertising, partner, web, events, direct marketing & collateral
• To manage the Marketing Executive & Marketing Assistant
• To act as brand guardian - ensuring consistency of identity and messages across all media.
• To manage (via the Assistant) the A&P budget.
• To analyse market data and response rates to all activity
• To manage agency relationships: advertising, web, DM & events
• To coordinate media plans (media is bought by an agency)
• To manage the development of creative campaigns via our creative lead agency and to work with them to ensure integration of creative across all media
o Stationery, merchandise, clothing, events display
• Provision of a press office function
o Write Wider Horizons quarterly
o Development of articles, case studies, backgrounders, press releases and other library materials.
o Sourcing of photography (via agency) and management of the PR photographic library.
o Management of reviews, handovers, visits and other PR events.
o Seek positive coverage in target media
o Speaker programme
• To manage via the Executive a year-round calendar of events including display materials
• To manage the company website programme
• To lead the promotional calendar of telemarketing campaigns working with the Telemarketing Team Leader and provide any materials needed
o To write all customer facing letter templates
o To write any DM copy
• Development and management of a calendar of consumer promotions including collaborations with charities etc
• Monthly reports
• Observe all relevant Health & Safety procedures
Who we're looking for
Experienced marketing professional with minimum 5 years experience ideally including consumer and BTB exposure.
Graduate
Marketing qualification.
Strong interpersonal and presentational skills.
Agency management experience.
Team leadership experience.
Autonomous, works unsupervised and can initiate improvements & creative ideas towards best practice standards.
About our client
With a turnover of over £30 million our client has been the leading developer of wheelchair passenger vehicles for over 40 years. People like thevehicles for their reliability, space and practicality. Most of all, people choose thembecause of our brand and service levels.
What's on offer
Basic salary + car + benefits
Michael Page Contact
For further info, apply or phone on 0118 955 9585.
Job Ref: 12992437
Your application will be sent to Sammy Bell.
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