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Job Vacancy Details

Digital Marketing Manager

Fashion

London

Permanent ⁄ £30000 - £50000

Updated September 2, 2008

Exciting opportunity for a Digital Marketing Manager to deliver the digital marketing strategy and plan for this online fashion retailer based in London.
Key responsibilities:
• To produce a digital marketing strategy and plan for the team which ties to our key performance indicators.
• Produce a robust SEO and PPC strategy for the business aligning itself with key business objectives.
• Increase deliverability, open rates, CTRs and ROI of our existing email communications strategy.
• Identify suitable digital marketing opportunities whether through traditional advertising formats (banners. IMUs, skyscrapers) or sponsorship, video, mobile or other alternative partnership ideas.
• Produce a strategy for and execute an innovative social media strategy for the business which matches our retail and business priorities.
• Benchmark against industry performance e.g. CTRs for newsletters and ad formats, cart abandonment and checkout funnel process, growth of video formats online, what our target audience is doing online and what they want to see from an online retailer.

Who we're looking for
To apply the right Digital Marketing Manager will have knowledge of affiliate marketing, strong analytics skills, understanding of mobile, video and other emerging technologies plus an appreciation of the role of customer insight and CRM to the planning and execution of projects.

About our client
My client is one of the leading online fashion retailers and has won numerous awards within the fashion industry and

What's on offer
£30,000-£50,000 with benefits

Michael Page Contact
For further info, apply or phone on +44 (0) 20 7269 2510. Job Ref: 12997134
Your application will be sent to Sham Patel.