Information:

This job has been filled.

Job Vacancy Details

Senior Marketing Manager

Financial Services

West Midlands

Permanent ⁄ £35000 - £45000

Updated October 24, 2008

Role Purpose:
• This role will create and coordinate the Marketing Acquisition Plan in accordance with the category's budget. This includes the creation and delivery of the Affinity Partner P & Ls in conjunction with the appropriate contractual obligations. The role will lead the monthly forecast amends and gain plan sign-off on a quarterly basis
• Overseeing the production of all marketing issues, within your remit, to ensure regulatory objectives are met
• Ensure all departmental employees are competent, fit for purpose, developed and motivated
• In line with our policy, ensure the principle of Treating Customers Fairly is an intrinsic part of the organisation's culture by identifying, monitoring and managing any risks within the business.

2. Key Accountabilities:
• Create the annual Installed 'acquisition' marketing plan for both budget and stretch targets
• Develop the Installed plan and identify the monthly forecast amends
• Lead the quarterly sign-off process for the whole Installed category
• Create and deliver the specific AP plans
• Meet with partners every quarter to develop AP plans • Implement all acquisition activity
• Identify and implement tactical improvements required across the Installed category for all acquisition channels
• Support the product management team in identifying new product propositions for the category.
• Support the retention team in managing the relationship between the acquisition and retention of a single customer for the Manufacturer products / brands.
• Support the Head of Marketing with the implementation of new business marketing plans
• Carry out research into new markets, competitor research, portfolio fit
• Support the new product development process
• Work with the customer marketing team to ensure that marketing campaigns are delivered accurately and on time
• Provide advice, information and guidance for the business on Financial Services Authority (FSA) Financial Promotions guidelines to help ensure that all work produced is com

Who we're looking for
• Previous experience within a B2C financial services environment.

• Experience with direct marketing and direct sales channels, (Direct mail etc) You may currently be a product/campaign mgr with a very commercial, business development background.

• Enthusiastic, driven, intelligent, excellent written and spoken presentation skills, highly numerate.

Desirable

• Previous roles held in product management and/or marketing management.

About our client
Leading FS client

What's on offer
Up to £45k + car + bonus

Michael Page Contact
For further info, apply or phone on +44 (0) 121 230 9350. Job Ref: 12998644
Your application will be sent to Victoria Wozniak.