Job Vacancy Details
Direct Marketing Manager
Financial Services
East Midlands
Permanent ⁄ £30000 - £35000
Updated December 25, 2008
To deliver Customer Recruitment strategies and plans for consumer segments into specific channels. This role will be focussed on New Channel Development within Direct Mail recruitment. To maintain business control over the area of focus and manage to deliver results.
Who we're looking for
• Understanding of Financial analysis required for business case development
• Annual marketing planning showing; budgets, unit costs, contact volumes, response, accept, costs per account, etc.
• Must be able to work effectively in a cross functional environment
Preferred
• Mastery of all elements of the marketing mix including; market and competitor research and analysis, product / service development to meet needs and wants of target market segments, pricing and channel management
• Understanding how analytical techniques can be used to resolve complex business problems
Essential
• Experience in; managing direct marketing campaigns
• Understanding of the main levers of programme success (targeting, proposition (product, offer & creative), channel and fulfilment)
• Educated to degree level in a marketing or business area
About our client
Leading FS client
What's on offer
Up to £35k + bonus + benefits
Michael Page Contact
For further info, apply or phone on +44 (0) 121 230 9350.
Job Ref: 13002661
Your application will be sent to Victoria Wozniak.
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