Information:
Job Vacancy Details
Online Marketing Manager
Media/ Entertainment
Feltam
Permanent ⁄ £45000 - £55000
Updated August 21, 2008
A varied and autonomous role where the primary focus is to plan and deliverythe onlineproduct marketing strategy and associated campaign delivery. Day to day responsibilities will include;
• Strategy definition through key stakeholder consultation
• Channel management and associated campaign fulfilment
• Definition and execution of creative concepts
• Management of external agencies
• Campaign analysis and ROI management
Develop new and manage current market channels and associated budget forthe destination site, and associated direct to consumer products.
• Search Engine - SEO, CPC, Video Search
• Offline advertising - Magazine, Outdoor, ambient
• Email
• On site advertising
• At event promotion
• Affiliate Partnerships
• PR
Work to develop new distribution opportunities for aggregated and individual products
• Offline partnerships
• Online partnerships
• Content aggregators
Who we're looking for
we are looking fro a Bright and Hungry marketer with strong traditional marketing skills, copy writing, creative thinking & attention to detail.
Digital marketing skills and experience are vital in particular strong understanding of the online environment and good knowledge of audience development, retention and e-commerce acquisition is key.
Experience of marketing to pan European digital markets is a must, global experience would be an advantage
Go getter with the commercial agility to manage and take responsibility for the entire marketing of key revenue lines - experience of budget responsibility would be useful.
The ability to analyse and learn from campaigns is vital - experience of web analytics analysis and implementation is a must
Ability to manage a number of projects with deadlines.
Ability to liaise with and co-ordinate internal and external contacts.
Ability to present and communicate promotional ideas, campaigns and plans is also vital as this role will be client facing.
A passion for sport is a must.
About our client
Aleading edge innovative, fast paced digital media organisation who own, create, manage, distribute and represent the digital rights for some of the biggest brands in sports and entertainment across Europe, North America and APAC.
What's on offer
Plus benefits
Michael Page Contact
For further info, apply or phone on +44 (0) 1932 264 000.
Job Ref: 13004486
Your application will be sent to Helen Smith.
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