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Michael Page: to our clients, we?re the household name

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This job has been filled.

Job Vacancy Details

Retail Marketing Manager

Retail - Charles Wells Pub Company

Bedfordshire

Permanent

Updated July 1, 2009

The main aim of this role will be to work with operators to help them drive top line sales and support the achievement of the Pub Company vision of being "First Choice for Customers and Consumers" by providing a Great Pub Experience.

Key Responsibilities:-

- To help individual sites maximise sales by implementing a well targeted marketing plan to drive footfall and repeat visits
- To manage the marketing funds available from suppliers and ensure they are used for the maximum benefit of the Pubs and Pub Company.
- To be the key liaison between Pub Company and Wells and Youngs telesales team, ensuring they are delivering exceptional customer service for our operators
- To establish the marketing processes for the John Bull Pub Company in order to help the local managers drive profitable sales.
- Establish the Online Marketing Toolbox as a principal tool to help operators generate their own marketing activity.
- Develop a greater level of consumer insight by introducing and managing a cost effective mystery visitor programme.
- Deliver an effective food development strategy.

Who we're looking for
A goal focussed completer finisher who can demonstrate an ability to interact with operators and internal members of the team to deliver marketing activity which clearly delivers a consistent return on investment. As such they must be able to engage with the Retail Development Managers and the pub operators from a range of different trading styles. They must be detail conscious and commercially astute with the retailing skills and knowledge to develop customers and their businesses in order to provide consumers with a Great Pub Experience.

The ideal candidate will have a background working with licensed or retail outlets and must be a consumer focused marketer. You'll need to be able to demonstrate a successful track record of growing net contribution by implementing retail marketing initiatives across various trading styles.

About our client
Charles Wells Ltd has been brewing beer and running pubs for over 130 years and retains its commitment to openness, quality and excellent customer service. As the parent company of Wells & Young's Brewing Company and Charles Wells Pub Company, it boasts the largest privately owned brewery in the country and an industry award winning Pub Company of The Year 2009 with over 250 distinguished pubs.

The Charles Wells Pub Company, with its expanding estate, specialises in partnering suitable tenants with traditional English pubs, situated at the heart of local communities, with the aim to ensure a Great British tradition can be enjoyed in a relaxed and quality environment.

What's on offer
£Competitive Salary, Car & Benefits

Michael Page Contact
For further info, apply or phone on +44 (0) 1727 730 111. Job Ref: 13053136
Your application will be sent to Duncan Cox.