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Michael Page: to our clients, we?re the household name

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This job has been filled.

Job Vacancy Details

Legacy Fundraising & Marketing Manager

Charity

Reading, Berkshire

Permanent ⁄ £40000 - £45000

Updated August 26, 2009

This is a fantastic time to join the organisation as it enters an exciting growth phase and looks to challenge many of its existing marketing practices. Legacy income is already a vital revenue stream for Guide Dogs for the Blind and you will be responsible for increasing it from £35 million to £50 million over the next 5 years. You will lead a team of marketing professionals in delivering the marketing strategy which will ensure that Guide Dogs for the Blind is the Charity of Choice for people leaving a gift in their will.

The main areas of the role will be:

• To develop the long term marketing strategy and budget to maintain and grow legacy income, as well as increase income from Commemorative Giving and Tribute Funds.
• Use the full marketing mix to achieve the organisation's goals: PR, direct marketing, online, events, advertising, collateral etc.
• To work with the Direct Marketing and Major Donor Managers and their teams to develop the supporter journey, and ensure that there is a consistent approach to supporter relationship management.
• To work with the Marketing and Communications Departments to ensure integration of the legacy marketing strategy with the overall marketing strategy over the 5 year planning cycle.
• To maintain market awareness by involving Guide Dogs in appropriate charity sector initiatives, such as Remember a Charity, and research projects which enhance the organisation's profile and knowledge.

Who we're looking for
The successful applicant will need to be able to demonstrate the following:

• A solid track record in Fundraising / Charity environments (experience of Legacy would be a bonus)
• A sound understanding of the role of marketing within the Charity sector
• Experience of having previously managed a team
• Excellent communication and presentation skills and the ability to influence at all levels, including Trustees and Directors

About our client
Guide Dogs for the Blind have been providing blind and partially -sighted people with the freedom and independence that a guide dog gives for 75 years. They are a world leader in breeding and training guide dogs and employ around 900 professional staff in the UK. They are a leading voice for the mobility and access rights for all blind and partially sighed people in the UK. The charity is supported by about 10,000 volunteers, including puppy walkers, brood-stock holders, dog boarders and thousands of local fundraisers. They also fund major research projects looking into the prevention of eye disease, and work to raise awareness of the importance of eye care.

This is a fantastic time to join the organisation as it enters an exciting growth phase and looks to challenge many of its existing marketing practices. Legacy income is already a vital revenue stream for Guide Dogs for the Blind and you will be responsible for increasing it from £35 million to £50 million over the next 5 years. You will lead a team of marketing professionals in delivering the marketing strategy which will ensure that Guide Dogs for the Blind is the Charity of Choice for people leaving a gift in their will.

What's on offer
Basic salary + competitive benefits

Michael Page Contact
For further info, apply or phone on 0118 955 9585. Job Ref: 13057438
Your application will be sent to Sammy Bell.