100 Years of Confectionery Expertise

The Wrigley Company manufactures, distributes and markets some of the UK's best known confectionery brands.

These are Wrigley's Extra, Orbit, Airwaves, Spearmint, Doublemint and Juicy Fruit chewing gum along with Hubba-Bubba bubble gum.

We have also launched some major non-gum confectionery products such as Extra Thin Ice, Extra Mints and Extra Ice Mints.

Category Expertise

Wrigley is responsible for 69% of all UK mouth freshening sales (MAT Jun 2005, total coverage).

Wrigley's Extra Peppermint is the number 1 profit earning confectionery countline in the UK.
Over 12m UK adults are chewing Extra and that number grows by 1m every year.
Extra is the market leader in mouth freshening with a share of 43% in the UK (MAT Jun 2005, total coverage).
The UK mouth freshening business includes chewing gum, mints and breath strips, and is now worth £372m (MAT Jun 2005, total coverage).
Extra is one of the UK's biggest Confectionery brands, currently worth £163m in sales (MAT Jun 2005, total coverage).
Extra is now the second largest confectionery brand in the UK behind new Cadbury Dairy Milk mega brand.

Extra chewing gum sales are worth £152m and is regularly chewed by 12m adults in the UK (MAT Jun 2005, total coverage).
Chewing gum enjoys a 66% share of sales in the UK mouth freshening business (MAT Jun 2005, total coverage) - note: we could state "2/3" instead?

A strong brand name, a great tasting product, significant marketing support and widespread distribution have all been responsible in helping ETI establish a strong position in the UK mouth freshening market.

Extra mints is now number 6 mint brand in the UK, ahead of Smint & Foxs Mints
84% of those tested in the UK said they would buy Extra Mints.
Extra Mints have driven growth in the overall UK mint market for the first time in 5 years.
Extra Mints are the 6th best selling mint brand overall, the best selling sugar free mint, and in total enjoys 5% of the overall mint market in the UK (MAT Jun 2005, total coverage).
Extra mints have achieved 35% share of sugarfree mints in the UK (MAT Jun 2005, total coverage).

Airwaves is the second fastest selling chewing gum brand in the UK (MAT Jun 2005, total coverage).
Airwaves is a unique range of sugar free, intense chewing gum which provide vapour release action and the kick to breathe free.

Orbit is the first and only gum to achieve accreditation from the British Dental Association and is clinically proven to reduce cavities by up to 40%.
Orbit Professional, with micro granules which clean teeth in a way you can feel.

Hubba Bubba is the best selling bubblegum brand in the UK (MAT Jun 2005, total coverage).
Hubba Bubba currently has a brand value of £12.2m in the UK and has grown by 49% vs previous 12 months (MAT Jun 2005, total coverage).

Research carried out by Wrigley in the UK has revealed that chewing gum is the most impulsive product - three times more likely to be bought on impulse than either confectionery or snack foods.
Typically UK consumers will take no more than 8 seconds to make their gum purchase. Maximising Sales/Market Information
In the UK gum has grown twice as fast as other confectionery since 1999.
Chewing gum is the product most impulsively bought in store - three times more likely than either confectionery or snack foods..