E-tail: Market update and areas of job opportunity

E-tail, for the uninitiated, is the selling of retail goods online. Services offered by pure-play electronic retailers like Amazon, and retailers utilising the internet as one of their channels to market, like WH Smith saw shoppers spend a predicted £81bn online in December 2011. So e-tail obviously means big business, and with it big opportunity for retailers to stand out and innovate and for buying and merchandising professionals to make their mark.
Michael Page Retail keeps a close eye on the e-tail market to provide our job seekers and clients with insight and information on the trends shaping the industry.

E-tail stars are recognised

Two of the retail industry's major media players recognised trendsetters and achievers in electronic retail recently.
Retail Week published its e-tail power list at the end of 2011, in which they ranked the 50 most powerful people in online retail. Emerging as the leader for the secong year running was Nick Robinson, founder and chief exec of online fashion retailer Asos.com. Nick has also been awarded an OBE in the Queen's birthday honours list in February 2012. ASOS was also recognised by Drapers in their e-tail awards at the end of January 2011 this year, winning the Best Pure-Play e-tailer prize.

Pure-play vs. multichannel

Although the pure-play giants like Asos , Amazon and Ocado featured prominently in both sets of awards, multichannel retailers also scooped many of the top honours. John Lewis was awarded overall e-tailer of the Year by Drapers, with their commercial director Andrea O'Donnell coming in eighth in the Retail Week 2011 power list.

Where are the job opportunities?

With e-tailers pushing boundaries and online shopping growing exponentially, the opportunities for buying and merchandising professionals with e-commerce exposure are growing.
Whether organisations transact only online or use the internet as one of their routes to market, we are increasingly seeing the demand for buyers with e-commerce skills to source new product ranges and set pricing strategies for online ranges. This extends to fashion, food and non-food sectors.
For a full list of the Retail Week and Drapers results please see here:
Are you a buying and merchandising job seeker with a proven e-tail track record? Get in touch with Michael Page Retail to discover how we can help you progress your career.