Drink (alcoholic and soft)

The drinks market encompasses both alcoholic and soft beverages, covering numerous brands as well as private label offerings. The sector is fiercely competitive amongst both global players seeking increased market share and with artisan producers looking to gain a foothold. The universal aim is to build brand equity and loyalty, particularly in the ultra-premium spirits arena.

Product areas covered

Wines, beers (including cider), spirits and soft drinks.

Our key markets

Typically split into the on-trade (pubs, clubs and restaurants) and the off-trade (retail and wholesale). The on-trade is often supplied by wholesale distributors who have the logistical set-up to deliver to individual sites.

Roles we recruit

Territory/sales executive, key account manager, national account manager, national account/channel controller, sales director.

Our clients include

Magners, Carlsberg, AB InBev, Marston’s, Matthew Clark, Global Brands, Molson Coors, Weston’s, Britvic, Coca-Cola, Heineken and Bacardi.

Client testimonial

“Michael Page has consistently delivered; not only have they fulfilled campaigns quickly but we have already promoted some of the talent they’ve sourced for us. At Magners we have now expanded our working relationship into other disciplines of Michael Page International.”
HR manager, Magners
Please get in touch with Michael Page to discover more about our consumer sales recruitment expertise.