AVP of Product Marketing

London Permanent
  • Working within the B2B Financial Services space
  • Developing the product marketing strategy

About Our Client

A research company providing data and intelligence to the financial industry

Job Description

The AVP of Product Marketing will be responsible for leading a team of marketers in GTM planning, cross-functional projects, and global marketing campaigns that deliver on commercial goals. You will work closely with sales, product management, strategy, research, and content teams to align plans and ensure the vision, strategy, positioning, and messaging for new and existing products.This role requires a hands-on leader, who can act as an individual contributor while managing a small team of marketers. You will be able to understand the needs and motivations of your target audience and tell the product story, developing audience-first messaging, marketing materials that drive demand, and successful product launches.Roles and Responsibilities:· Build the GTM framework for new product features and services

· Lead the launch of new products in the market, in collaboration with product management, sales, customer success, and marketing teams

· Develop value propositions, positioning, and messaging that resonates with our target personas, for both new and existing products

· Build and execute marketing plans leveraging email, content, press, partnerships, events, social media, and other marketing levers, to establish and grow product demand and client adoption

· Lead cross-functional teams in the execution of targeted marketing programs, managing deadlines, and ensuring ROI on marketing campaigns

· Develop go-to-market content and collateral, including pitch decks, one-pagers, competitor guides, videos, sell sheets, and FAQs.

· Measure and analyse the effectiveness of marketing programs (campaign results, ROI, web analysis, evaluation of KPIs) and communicate results to internal stakeholders

· Conduct market research, monitor competitive trends, and assess customer needs to support go-to-market activities

· Write and review copy for promotional materials within marketing campaigns

· Contribute to the overall digital strategy

The Successful Applicant

· Proven experience in a product marketing role ideally within financial services/investments/research/data

· Proven GTM launch experience, devising campaign/project plans and effectively managing timelines

· Excellent written and verbal communication skills

· Ability to think strategically and problem solve

· Strong organisational skills and high attention to detail

· Strong analytical, communication, and presentation skills

· Creativity in approach to the job, specifically with generating new ideas and formulating marketing plans

· Experience influencing senior executives and driving consensus across multiple stakeholders with diverse priorities

· A global mindset: ability to adapt to audiences in multiple geographical regions

What's on Offer

A competitive salary

A fantastic culture with good benefits

Be part of a high growth business

Contact
Claire Frankal
Quote job ref
JN-042022-5584209
Phone number
+44 207 269 6226

Job summary

Sector
Marketing & Agency
Subsector
Financial Services
Industry
Financial Services
Location
London
Contract type
Permanent
Consultant name
Claire Frankal
Consultant phone
+44 207 269 6226
Job reference
JN-042022-5584209