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Brand and Content Manager

London Permanent £45,000 - £50,000
  • A game changing charity, working to improve health in urban areas and beyond
  • Lead a small function within a new team, and line manage the Content Lead

About Our Client

Guy's & St Thomas' Foundation is an independent foundation. For over 500 years, they have been a constant in London's ever-changing landscape, at the leading edge of health.

Their endowment allows them to take a long-term view to help tackle the big health challenges of today and tomorrow.

They work in collaboration with all parts of society through their family of organisations/brands. This includes their B2B brands:

Job Description

Strategy and Planning:

  • Develop and lead the delivery of the brand and content strategies to cement positioning and grow engagement with key national and international audiences
  • Set the creative direction for branded content, ensuring the effectiveness and impact of all our outputs
  • Help embed new ways of working across teams to plan and deliver branded outputs successfully
  • Identify, plan and lead brand activation activities with internal and external audiences

Brand guardianship and development:

  • Develop current guidelines and commission projects to evolve brands over time, including strengthening their employer brand
  • Lead the effective guardianship of their two B2B brands across all executions
  • Help embed the new brands with their distinct tone of voice, supporting colleagues, contractors, and partners to understand and use them confidently
  • Act as a trusted advisor on best ways to translate the brand to our audiences
  • Champion the value of brand among key internal and external stakeholders
  • Uphold and demonstrate our commitment to diversity, equity, and inclusion in all uses of our brand and content production.

Content management and development:

  • Manage the content production function, embedding new ways of working to ensure smooth delivery of high-quality work
  • Help develop content with a deep understanding of their audiences, applying best practice, sound judgement and creativity to achieve our goals
  • Oversee the quality control of produced outputs

Evaluation:

  • Support the development of a brand evaluation and tracking strategy
  • Identify and manage proportionate brand tracking and audience engagement for their two B2B brands, identifying and responding to data and reporting on key measures
  • Measure and evaluate the effectiveness of communications with other colleagues to identify and improve the best combinations of activities and outputs to help achieve our goals
  • Assess performance of roster of creative partners to drive continued high quality of outputs

Project, people, and resource management:

  • Commission and lead projects to understand key audiences and how to best deliver on their brands' promises
  • Initiate and lead all projects to develop and evolve our brands
  • Recruit, brief and manage a roster of freelancers across all areas of content production, including copywriting, design, illustration, photography, and film
  • Oversee production of branded content
  • Line manage the Content Lead, supporting their development with a coaching style
  • Plan, manage and monitor the brand budget

Relationships and team building:

  • Build strong relationships with colleagues in the communications directorate and beyond to ensure the success of their new structure
  • Support efforts to drive the success of the new team, processes, and ways of working

The Successful Applicant

Skills and Experience

  • Developing brand strategies
  • Managing and marketing successful brands with demonstrable results
  • Evaluating brand performance and applying learning
  • Setting the creative direction of branded content
  • Managing a successful content production function, embedding processes and ways of working
  • Briefing and managing creative and other external contractors to ensure on-brand outputs
  • Devising and managing brand activation and brand-led activities
  • Introducing new content formats
  • Managing multiple brands at once, flexing comfortably between them (desirable)
  • Experience with B2B brands (desirable)
  • Line management with a coaching style (desirable)

Knowledge and qualifications:

  • Confident understanding of the strategic value of brand, and of realising it through content
  • Strategic understanding of content and content formats, and of what works best to tell a particular story
  • Ability to identify strong creative quality, with an eye for good design
  • Understanding of standard contracts with creative suppliers
  • Design skills (desirable)

Abilities and attributes:

  • Able to translate creative vision into actionable briefs
  • Uncompromising on quality with a diplomatic approach
  • Excellent at building relationships, with a win-win approach to negotiating
  • Excellent written and verbal communications skills, and a confident storyteller
  • Interested in trends and new practice around brand engagement and management
  • Comfortable with emerging ways of working and working across teams
  • Proactive and solutions-focused
  • Committed to championing audience needs and acting on feedback
  • Committed to constant learning and improving, and to embedding diversity, equity, and inclusion across everything they do

What's on Offer

This role will have a salary of £45-£50K plus great benefits.

This role will be working in the office and working at home. The organisation are flexible to different arrangements.

Contact
Rochelle George
Quote job ref
JN-012022-4568157
Phone number
07917 792 289

Job summary

Sector
Marketing & Agency
Subsector
Public Sector & Not-For-Profit
Sector
Not For Profit
Location
London
Contract type
Permanent
Consultant name
Rochelle George
Consultant phone
07917 792 289
Job reference
JN-012022-4568157