Campaign Executive (Adobe Campaign)

West Midlands Permanent
  • Campaign Executive (Adobe Campaign)
  • West Midlands

About Our Client

Our client is a leading business in the hospitality and leisure sector, based in the West Midlands.

Job Description

The Campaign Executive will be responsible for the following:

  • Implement email, SMS and Push notifications for the portfolio of brands
  • Process quarterly campaign plans and campaign briefs from the brand teams, ensuring campaigns are delivered on time and achieve targets.
  • Manage content libraries, liaising with external agencies to obtain and process the required assets.
  • Complete accurate data briefs that reflect the requirements of the campaigns and obtain approval from various stakeholders.
  • Build and deploy campaigns within Adobe Campaign, on time, to schedule and with no errors
  • Perform Quality Assurance on campaign extracts for other colleagues.
  • Ensure current administration and naming conventions within the platform are adhered to
  • Ongoing monitoring of campaigns
  • Working with the Email Developers to ensure all HTML assets are correct including personalised and data driven content.
  • Report on campaign performance and propose recommendations for improving our communication strategy.

The Successful Applicant

The successful candidate will need the following skills and attributes.

  • A good understanding of the Database Marketing sector though your degree or from an entry role the sector is ESSENTIAL
  • Work experience of manipulating, segmenting and selecting data through a marketing campaign tool or database e.g. IBM Unica, Adobe Campaign, Salesforce
  • Ability to demonstrate a genuine enthusiasm for working with data and developing best practise skills through training on the Adobe campaign tool
  • Exposure and understanding of an email broadcast tool would be an advantage and/or HTML
  • Ability to pick up technical systems quickly with an aptitude and keenness to learn new technologies
  • Excellent organisational skills to deliver against the required deadline
  • Excellent attention to detail and appreciation of need to follow process/treat data securely
  • Good team working skills with the ability to work collaboratively and flexibly
  • Excellent verbal/written communication skills
  • An understanding of reporting tools such as Google Analytics would be desirable

What's on Offer

Competitive Salary and Package

Contact
Nicola Morgan
Quote job ref
JN-072021-2936337
Phone number
+44 121 634 6972

Job summary

Subsector
Industry
Location
Contract type
Consultant name
Nicola Morgan
Consultant phone
+44 121 634 6972
Job reference
JN-072021-2936337