Category Development Specialist

Berkshire Permanent
  • You'll blend analytical prowess with market insights to deliver results!
  • Customer facing delivery of actionable insights & a compelling narrative

About Our Client

A company of beverage enthusiasts who are passionate about delivering great quality products, this passion drives their ambition to become the world's number 1 company in their category.A global FMCG business, dedicated to creating and building brands that consumers love!

Job Description


  • Develop a trusted relationship with your customers, via regular in person contact.
  • Present the Category Vision and align to your customers' strategy to deliver long-term category growth both for the business and your customer.
  • Lead on going promotional analysis, identifying what to stop, start or continue in order to maximise promotional effectiveness - in collaboration with sales, category strategy / RGM and your buyer.
  • Developing customer specific planograms.
  • On-going evaluation of range, space, sales driving activity and advising both the national account manager and the customer on how they can increase sales and profit.
  • Deliver the annual customer brand planning day - tailored for your customers.

Internal (for your customers only)

  • Own the customer range review calendar and ensure alignment with key stakeholders on launch dates and customer shelf requirements.
  • Work with category strategy and brand teams to successfully implement NPD's and re-launches, to ensure distribution, market share and profit.
  • Feed into Perfect Store reporting for your customers - identifying areas to action.
  • Input to monthly commercial reviews for your customers - performance, risk and ops.
  • Deliver / input the category elements of the annual customer business planning process.

The Successful Applicant

  • Demonstrable experience gained in Category Development, Buying or Account Management roles in FMCG
  • Deep knowledge of UK retail shoppers and customers
  • Proven at working in x-functional teams, especially across sales and marketing
  • Has knowledge of several information system tools (Nielsen,IRI,Kantar,Dunnhumby etc)

  • Excellent Excel and PowerPoint skills
  • Able to work closely with numbers and break down complexity to deliver clear messaging
  • Self-Motivated - highly disciplined
  • Influencing skills and the ability to manage and lead multiple stakeholders at all levels.
  • Brilliant impact presenting to senior management & customers and also credible with Account Managers
  • Be accountable and have a drive to deliver results

What's on Offer

Competitive package with hybrid working.

A culture based on core values including "Simplicity - Accountability - Solidarity"

Michelle McEllin
Quote job ref
Phone number
+44 1932 264020

Job summary

Job function
Marketing & Agency
FMCG & Consumer
FMCG (Fast Moving Consumer Goods)
Contract type
Consultant name
Michelle McEllin
Consultant phone
+44 1932 264020
Job reference