Commercial Manager - Foodservice

Wales Permanent
  • A Commercial Manager to truly OWN, shape & drive the Foodservice channel
  • A Commercial Manager for a branded bakery to expand their Foodservice offering

About Our Client

An established and hugely successful family branded bakery business, rocognisable in the West of the UK, found in the multiple retailers, convenience and making waves in Foodservice / HORECA channel. The Vision, based on their baking expertise, manufacturing capacity and consistent high quality and service, is to expand their reach into new channels and new geographies.

Job Description

This is a new senior sales role is focused on the identification and winning of new Foodservice business across; end customer, HORECA, QSR through to sandwich & catering manufacturers.

An experienced, results-driven new business winner, you will set and deliver the new business strategy, working closely with colleagues across the company to win and retain new business.

With strong commercial skills, supported by deep understanding of Foodservice end-users and route to market systems, you will lead and manage cross-functional teams to deliver profitable growth.

An ability and desire to work both strategically and tactically, shaping the new business plans and personally leading implementation with customers and distributors. Broad commercial skills, sound financial acumen and a passion and understanding of the role of brands across different trade channels.

The Successful Applicant

  • Proven success in winning and retaining new business across Foodservice channels.
  • An understanding and appreciation of the role of brands in Foodservice and how to use this to drive value for customers and consumers.
  • A deep understanding of the Foodservice channel and routes to market enabling identification and targeting of opportunities.
  • Results orientated - focused on delivering consistent long term sustainable, profitable growth
  • Excellent sales and negotiation skills with a proven track record of account management and business growth in existing and new customers.
  • Driven to succeed and seek out areas for continuous improvement through identification of issues and opportunities
  • Set and deliver, through own initiative or empowerment of teams, plans to confront and resolve tough issues
  • Willingness and ability to learn new skills and technical information such as key aspects of Bakery category and key commercial levers to grow profitability.
  • Ambition to grow personally and professionally.

What's on Offer

Highly competitive salary package.

Hybrid working.

Excellent benefits including 29 day holiday + Bank hols.

Wonderful working environment.

Michelle McEllin
Quote job ref
Phone number
+44 1932 264020

Job summary

Job function
FMCG & Consumer
FMCG (Fast Moving Consumer Goods)
Contract type
Consultant name
Michelle McEllin
Consultant phone
+44 1932 264020
Job reference