Content Manager

Manchester Permanent £30,000 - £35,000
  • Remote Working
  • Join a fast paced and growing marketing team

About Our Client

My client are a market leading IT/Tech company with a marketing team based around Manchester. They are experienced an exciting period of growth at the moment and are looking for a content manager to join their fast-paced and dynamic team.

Job Description

The responsibilities of the Content Manager will include:

* Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
* Collaborate across functions and subject specialists to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
* Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone
* Development and delivery of social media strategy, planning and delivering a proactive calendar as well as reactive posting across multiple social media accounts via SproutSocial
* Buyer personas and editorial calendars must be developed and managed
* Core management of a rich blog and external promotion of content created. This person must understand the basic best practices of B2B relevant social media and video channels, and which content and approaches work on each and why
* Measurement and optimisation of the program will be required on a weekly, monthly, quarterly basis
* Management of all creative resources including designers, writers, and other agency personnel where needed to support the role
* Integration of content programs with brand campaigns to drive demand

The Successful Applicant

The sucessful Content Manager will have the following skills and experience:

* Superb writing and editing skills, with the ability to tackle sometimes technical subject matter
* Robust project management and execution
* Extensive experience in a similar role, agency or client side
* Experience creating multi-channel digital content for the web and beyond
* Editorial mindset that seeks to understand what audiences consume and knows how to create it
* Ability to analyse and present content performance and reporting
* Experience with WordPress or similar Blog platform, Google analytics, SlideShare, and B2B social and video channels
* Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, conversion, leads and sales
* Be committed to continuous improvement through workshops, seminars, and conferences

What's on Offer

On offer for the successful candidate:

  • Salary up to £35K
  • Remote Working
Chris Winterton
Quote job ref
Phone number
+44 161 829 0445

Job summary

Marketing & Agency
Hi Tech & Computing
Technology & Telecoms
Contract type
Consultant name
Chris Winterton
Consultant phone
+44 161 829 0445
Job reference