Conversion Rate Optimisation Specialist

London Permanent £40,000 - £45,000
  • Brand New Role within growing Online Food Brand
  • Full Autonomy of Onsite testing, adaptations and optimisation

About Our Client

The client are a well established, and well respected specialist food brand. They actually have 2 separate brands under their portfolio with the mission of bringing the best possible meals and ingredients from around the world directly to the consumer! They're booming in a booming industry and have the investment to back it up! They've grown their specialist digital team from 1 to 7 over the course of the last 5 months and want to add to it once again! The important word hear is add - this is a brand new role.

Job Description

The Conversion Rate Optimisation Specialist will be responsible for

  • Manage onsite capability, ensuring constant adapting through effective A/B & MV Testing to ensure sales funnel optimisation
  • Utilising GA to study customer onsite behaviour as well as heat mapping tools, to find effective solutions to enhance conversion and reduce bounce rate
  • Lead, coach and manage direct report - onsite merchandiser - with the view of succession planning
  • Develop and implement test and learn strategy for the digital team to continue evolving as a unit
  • KPIs such as Conversion rate, AOV, ATV, Bounce rate, LTV etc.
  • Work with Head of Growth on new personalisation tools, help select and implement personalisation software to ensure best in class customer experience
  • Advise and inform on commercial decisions such as pricing strategy etc. which will lead to further revenue generation
  • Work closely with lead designer and developer to assist in improving and evolving the websites.
  • Optimising both brands under the umbrella across 2 separate shopify sites.
  • Adding to the brilliant, fun and friendly culture in their London office (2-3 days a week)



The Successful Applicant

The Successful Conversion Rate Optimisation Specialist will

  • Be well versed in the world of ecommerce
  • Have experience of ownership of core commercial ecommerce KPIS, CR, AOV, ATV, Bounce rate and LTV.
  • Be a super used within Google Analytics
  • Ideally have some experience utilising a personalisation tool
  • Ideally have used or at least understand 1 or more coding languages
  • Be an eager solutions focussed tester, constantly trying to find solutions to problems which may as of yet be undiscovered
  • Constantly think about site evolution and improvement
  • Be able to commute to London 2-3 days a week!

What's on Offer

The company are objectively great, have some incredible products and are in a space which is going from strength to strength! The successful Conversion Optimisation Specialist will have the best possible chance to build their career within the company and have a fun and exciting time doing it with a great story to tell!

Contact
Patrick Murray
Quote job ref
JN-122021-4544293
Phone number
+44 207 269 2100

Job summary

Sector
Retail
Subsector
Ecommerce
Industry
Retail
Location
London
Contract type
Permanent
Consultant name
Patrick Murray
Consultant phone
+44 207 269 2100
Job reference
JN-122021-4544293