CRM Manager

Manchester Permanent £30,000 - £35,000
  • Join a fast-paced, forward thinking Marketing team
  • A role that will offer hybrid and flexible working

About Our Client

My client is a forward thinking tech company based in Manchester. The marketing team operates remotely, and they are looking for an experienced CRM executive to join their growing team.

Job Description

The key responsibilities of the CRM Manager will include:

  • Deliver online marketing tactics - email marketing, CRM/database, website management
  • Plan and deliver email marketing campaigns and automated workflows
  • Maintain an email marketing calendar that supports campaigns
  • Review and report on email performance to demonstrate ROI
  • Daily operational management and creation of audiences within Microsoft Dynamics; segmenting, retargeting, managing workflows, and working with CRM admin to ensure database is accurate
  • Ownership of uploading content via a CMS system, optimising and adjusting web content on the fly to align with SEO best practices
  • Working with Digital Marketing agency to enhance SERPs and PPC performance
  • Produce monthly digital marketing reports covering; email engagement, paid media and social media Impressions

The Successful Applicant

The successful CRM Manager will have the following skills and experience:

  • Experience in using Microsoft Dynamics
  • Degree or similar in Marketing, communications or related field
  • Experience of working in B2B Marketing Communications
  • Proven experience of use and management of email marketing platform and marketing automation/workflows
  • Knowledge of best practice email marketing principles
  • Strong knowledge of HTML & CSS for web page creation/amends, implementing forms, pop-ups et al
  • Daily hands-on experience with HTML and content management systems
  • Experience of on-site SEO principles and implementation
  • Experience of PPC; creating display ads, implementing and managing across Linked In and GDN, understanding of best practice principles around Google ads

What's on Offer

On offer for the successful CRM Manager:

  • Hybrid/remote working
  • £35,000 starting salary
  • Dedicated training plan
  • Paid volunteeer leave
Chris Winterton
Quote job ref
Phone number
+44 161 829 0445

Job summary

Contract type
Consultant name
Chris Winterton
Consultant phone
+44 161 829 0445
Job reference