CRM Marketing Executive - Marketing Data Analyst

England Permanent
  • CRM Executive - Marketing Data Analyst
  • Remote/ Hybrid Working

About Our Client

A well established higher education client based in the north offering remote working

Job Description

As a CRM Executive - Market Data Analyst you will be involved in a broad range of activities.

  • Build an excellent understanding of student prospect and applicant data and its structure within the CRM system (MS Dynamics).
  • Send high quality email communications via the CRM and other email platforms to different target groups by managing and utilising data on the CRM and from our Admissions team.
  • Work closely with the CRM Marketing System Manager to action a CRM communications strategy to maximise student recruitment.
  • Manage the day to day operating of customer facing pages on the CRM and automated event booking emails.
  • Import data gathered via open days, events, online forms etc. into our CRM to create new leads and update communications history of existing customers.
  • Respond to requests from Marketing for sets of data and reports.
  • Set up events on the CRM system, monitor bookings and download registration reports.

The Successful Applicant

As a CRM Executive and Marketing Data Analyst you will have;

  • Ideally 2 years experience working in a CRM role or within marketing where CRM was part of that role
  • You will have Advanced Microsoft Excel experience and capabilities.
  • You must have a keen eye for detail, strong analytics skills with the ability to interpret data.
  • Demonstrable experience of reporting and data analysis to present findings clearly and concisely.
  • Experience of using and developing CRM systems in a marketing environment. Microsoft Dynamics experience advantageous, but not essential as training will be given.
  • Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.

What's on Offer

£Competitive salary and excellent benefits as well as flexible working Please apply ASAP interviews are to take place soon

Katie Martin
Quote job ref
Phone number
+44 113 388 9061

Job summary

Marketing & Agency
Public Sector & Not-For-Profit
Not For Profit
Contract type
Consultant name
Katie Martin
Consultant phone
+44 113 388 9061
Job reference