Digital and Performance Marketing Manager

Greater Manchester Permanent £55,000 - £65,000 per year
  • Potential for an immediate start
  • Growing a new team for a well performing business

About Our Client

Greater Manchester based B2B Financial Services organisation showing year on year growth and plans to grow their marketing function in 2024.

Job Description

Key responsibilities of the Digital and Performance Marketing Manager:

  • Create best in class digital campaigns that focus on maximising marketing ROI through generating high-value business enquiries, increasing funnel conversion performance and reducing CPS
  • Work with Marketing Director and senior management team to set KPIs and deliver significant YoY growth for digital performance and revenue generation
  • Carry out regular competitor analysis and audits, proactively offering suggestions to improve our position in the digital marketplace
  • Plan, execute and track integrated marketing campaigns and produce reports which highlight the performance of each campaign
  • Develop online advertising campaigns including paid search and social, email, digital display and remarketing
  • Test and develop new digital acquisition channels and partnerships
  • Lead and develop A/B testing across digital channels, including evaluation and recommendations as appropriate
  • Manage a range of paid media agencies to deliver high performance across our digital acquisition channels
  • Develop dynamic advertising to current digital marketing channels, whilst introducing new channels
  • Work with the SEO Manager to help drive the UX side of website developments

The Successful Applicant

The ideal Digital and Performance Marketing Manager:

  • Extensive digital marketing experience in digital and social media lead generation
  • Ability to manage digital agencies to budget and to target for paid activity
  • Proficient in Google Ads, Google Analytics, Facebook Business Manager, LinkedIn, CRM and CMS system
  • Excellent grasp of KPIs and best practices across digital lead acquisition, customer experience and lead nurturing
  • Experience in a B2B digital marketing role

What's on Offer

The Digital and Performance Marketing Manager:

  • Up to £65,000 + additional benefits
Pete Cassidy
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Job summary

Job function
Marketing & Agency
Digital, Online & Social Media
Financial Services
Greater Manchester
Contract type
Consultant name
Pete Cassidy
Consultant phone
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