Digital and Performance Marketing Manager

Key responsibilities of the Digital and Performance Marketing Manager:

• Create best in class digital campaigns that focus on maximising marketing ROI through generating high-value business enquiries, increasing funnel conversion performance and reducing CPS
• Work with Marketing Director and senior management team to set KPIs and deliver significant YoY growth for digital performance and revenue generation
• Carry out regular competitor analysis and audits, proactively offering suggestions to improve our position in the digital marketplace
• Plan, execute and track integrated marketing campaigns and produce reports which highlight the performance of each campaign
• Develop online advertising campaigns including paid search and social, email, digital display and remarketing
• Test and develop new digital acquisition channels and partnerships
• Lead and develop A/B testing across digital channels, including evaluation and recommendations as appropriate
• Manage a range of paid media agencies to deliver high performance across our digital acquisition channels
• Develop dynamic advertising to current digital marketing channels, whilst introducing new channels
• Work with the SEO Manager to help drive the UX side of website developments