Digital Communications Director

London Permanent
  • Working for a leading retail bank
  • This new role will lead the social and content strategy for the retail bank

About Our Client

The client are a leading retail and business bank. They are going through a business wide transformation around their customer strategy and this is a new leadership role which will be taking on responsibility for the content and social media teams.

Job Description

Key responsibilities of the Digital Communications Director role:

  • Work collaboratively with partners across the bank to develop the rolling 3-year strategy for physical collateral and digital content, ensuring senior leadership and cross-functional stakeholder buy-in
  • Own and drive the content strategy for the bank, driving a joined up and consistent omni-channel experience which delights customers and drives significant commercial growth through best practice SEO, content marketing, and user experience.
  • Manage a multi-million pound operations budget effectively and efficiently, achieving outstanding value for money from suppliers and agencies.
  • Deliver substantial and incremental website traffic and conversions through a progressive SEO strategy, and optimise traffic conversion rates through the identification and delivery of UX and content opportunities.
  • Work collaboratively with senior stakeholders across BUK to inform the CMS, App, and network channel strategy for the firm.
  • Support the Marketing Technology strategy, with a strong focus on content platform adoption, driving increasingly personalised content experiences tailored to customer needs which inspire, navigate, and instruct customers how to make money work for them
  • Support Prompt forums and other marketing programmes to be effective and agile, driving collaboration with a focus on outcomes and impact.
  • Drive efficiency in delivery processes, delivering faster and at greater scale while reducing time and cost.
  • Build a high performance culture and working environment that attracts and retains game changing talent that will transform the bank, delivering a change in culture and mind-set that drives us to be truly collaborative and customer obsessed
  • Lead engagement and liaise effectively with senior stakeholders across different areas, functions and business units, challenging and overcoming organisational boundaries, influencing, and being seen as a critical partner - ensuring their needs are understood and met, to ensure buy-in to the bank's communications
  • Manage relationships with our partnership agencies to develop their knowledge and understanding of customers and the business
  • Provide Marketing thought leadership, implement best-practice, and drive innovation and creativity, identifying and applying enhancements to drive improved effectiveness and cost efficiencies
  • Performance and line management of direct reports and team, building a high performance culture and promoting continuous learning and development. Support, guide, develop, coach and provide inspiration to staff at all levels.

The Successful Applicant

The successful candidate for the Digital Communications Director role:

  • Ability to shape, promote, share and inspire our colleagues, customers and partners
  • Desire to seek out and embrace new ways of working in order to continuously improve efficiency and effectiveness
  • Strong leadership skills - particularly leadership of people, projects and purpose
  • Is collaborative, listens and engages with all levels of the organisation and our Colleagues, Customers and Partners
  • Excellent communication skills, written and verbal and strong listening skills
  • Proven stakeholder management expertise, including influencing senior stakeholders
  • Proven experience of managing internal and external partnership agencies
  • Proven ability to effectively manage multiple assignments in a fast-paced, deadline-driven environment; meets promises and hits objectives and deadlines; exceptionally organised and detail-oriented
  • Is comfortable with ambiguity and transformation, and can thrive and inspire others in/to change
  • Can believe anything is possible with the right mind-sets, behaviours and capabilities
  • Has the ability to understand, and then navigate, the internal workings of the bank. Will achieve this by developing strong and meaningful stakeholder relationships, based on mutual respect, with key contacts from across the bank
  • Is resilient to challenge and looks for feedback and insight from everything around them
  • An authentic leader, with real credibility and can encourage Colleagues to work around them
  • Financial services experience would be beneficial but not essential. Other industries of interest are customer driven, regulated industries

What's on Offer

Competitive.

Contact
Rebecca Moore
Quote job ref
JN-042022-5422827
Phone number
+44 20 7269 2146

Job summary

Sector
Marketing & Agency
Subsector
Financial Services
Industry
Financial Services
Location
London
Contract type
Permanent
Consultant name
Rebecca Moore
Consultant phone
+44 20 7269 2146
Job reference
JN-042022-5422827