Digital Marketing Manager-Fashion

Leicestershire Permanent
  • Digital Marketing Manager
  • Fashion

About Our Client

Our client is an exciting fashion brand who are looking for a strategic senior marketing professional to lead the marketing team.

Job Description

The Digital Marketing Manager will be responsible for the following:

-Build and manage seasonal marketing calendar based on brand and business objectives. Update and circulate to stakeholders as required
-Implement brand guidelines that guarantee the brand identify, ensuring all actions are in line with the sense of purpose
-Develop Marketing Budget and manage marketing spend to agreed budget and report on results
-Drive innovative idea generation by monitoring trends in social, digital and mobile media and explore new tools, trends and applications
-Manage influencer marketing, Brand Partnerships, and Public Relations

-Develop local Marketing calendar and manage content distribution through social, eDM, Digital and Performance Marketing and website aligned with agreed objectives
-Manage all marketing campaigns, using PPC, affiliate, social media and email campaigns to maximise spend and brand awareness (to include external Agency management)
-Optimise channels for maximum ROI, retention and growth of our customers

The Successful Applicant

The successful candidate will need the following skills and attributes:

  • Demonstrated experience in Brand management and Influencer Marketing
  • Proven track record in strategically growing a brand and measuring success and ROI
  • Advanced experience with analytics and attribution modelling using Google Analytics (or similar) and Microsoft Excel
  • Strong marketing experience at senior level within a retail /ecommerce environment, particularly in leveraging social media to build brand awareness
  • A solid understanding of Google Ads and Google Analytics platforms
  • Degree in marketing and/or digital marketing training would be advantageous
  • Strong knowledge of SEO and keyword research
  • A blend of analytical and creative, with a strong eye for detail and ability to problem solve
  • Possess excellent planning, organisation and communication skills and comfortable keeping track of multiple projects streams

What's on Offer

Competitive salary and Package

Nicola Morgan
Quote job ref
Phone number
+44 121 634 6972

Job summary

Contract type
Consultant name
Nicola Morgan
Consultant phone
+44 121 634 6972
Job reference