Digital Marketing Manager - Paid Digital

Oxford Permanent £30,985 - £40,168
  • This division exists to inspire, activate and raise resources
  • Team that spans multi-channel disciplines

About Our Client

A global community who believe poverty isn't inevitable

Job Description

  • To manage paid digital activity across Oxfam GB to maximise revenues, engagement, or lead generation
  • Manage all aspects of paid digital activity: planning, forecasting, budget management, briefing creative, implementation, tracking and reporting
  • Ensure that the relevant tracking and analytics is in place to measure success of individual campaigns and return on investment across all campaign owned digital channels, and co-ordinate reporting with internal and/or agency teams
  • Sharing best practice and industry standards. Identifying trends and insights, and optimising spend, performance and recommendations based on these insights
  • Alongside the rest of the Digital Marketing Team; work across our paid channels on 'emergency appeal' campaigns
  • Research and pitch innovative ideas, mechanisms, channels, and formats to further extend the team's digital knowledge and capability

The Successful Applicant

  • Excellent project management, budget management and communication skills, to enable collaborative working across teams and able to exert influence across these areas
  • Experience of managing digital marketing channels and working across multiple disciplines such as paid search, biddable display, paid social, performance and direct partnerships to agreed measurable KPIs
  • Proven ability of using web analytics, tag management solutions and adserving technologies to track digital activity, achieve results and deliver insight
  • Demonstrable organisational and planning skills in a cross-team environment, and ability to influence at a senior level
  • Proven ability to think conceptually, creatively and analytically

What's on Offer

Remote working

Mimi Barber
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Job summary

Marketing & Agency
Public Sector & Not-For-Profit
Not For Profit
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Consultant name
Mimi Barber
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