Digital Marketing Manager
Fantastic Opportunity for a Digital Marketing Manager
To join a leading retail and commercial bank in London
About Our Client
The client is a leading retail and commercial bank in London who 'don't do investment banking, overseas speculation or big corporate finance.' They serve individuals and local business customers.
Digital Banking lies at the forefront of their strategic priorities. Through digital channels they aims to deploy its considerable digital banking capability to reduce customer servicing costs, deepen existing customer relationships and create new customer relationships.
The key responsibility will be to support the SEO and PPC managers throughout a variety of functions.
Supporting internal stakeholders getting requests implemented, driving and monitoring completion and conducting reviews after implementation.
Develop new campaigns and initiatives to drive sales and increase digital adoption amongst our customers
Building and owning our search testing roadmap to drive efficiencies and improve our activity
Working with the conversion team to devise A/B landing page testing
Analysing performance and reporting back to the Digital acquisition manager / SEO Manager
The Successful Applicant
The successful candidate will have a variety of capabilities. Most importantly they will have proven experience in both SEO and PPC. Other capabilities will include;
Experience of managing digital agencies
Proven ability to take full ownership of and manage projects while delivering against ambitious targets
Highly competent in stakeholder management
Fundamental understanding of search engine marketing (Paid, Social, Content, PR) and how it impacts SEO
Basic knowledge in technical SEO and web development
What's on Offer
A highly competitive salary and benefits package.