Digital Marketing Manager
Birmingham
Permanent
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Digital Marketing Manager
Leading Suuplier-Birmingham
About Our Client
Our client is a market leading supplier working with well-known blue-chip retailers and due to growth they are now looking for a ambitious, proactive digital marketing manager to join the business.
Job Description
The Digital Marketing Manager will be responsible for the following:
- Take ownership of the digital marketing activity across all channels
- Work with major retail accounts to create and place best in class product content across all on-line customer platforms in order to drive sales
- Content creation to include image and video production, copy-writing, website creation/maintenance/relevance, social media posts, and press releases.
- Devise and execute digital marketing and promotional plans based around key focus brands designed to build consumer awareness
- Locate and manage external collaborations to include influencers, bloggers, unboxers, digital ambassadors
- Work closely with the product development and sales teams to create plan content that coincides with new product releases, promotional initiatives and other brand events
- Manage and drive social media platform activity (Facebook, You Tube, Instagram), listening, monitoring and responding to comments and queries
- Create and implement strategies to grow email subscribers
- Management and copy writing of regular EDMs, including setting up automations and creating weekly newsletters
- Monitor competitor activity acting and reporting on key findings
- Reporting on digital marketing metrics, deliverables and analytics in order to benchmark successes
- Assisting with trade and consumer events
- Assist with other marketing initiatives as required
The Successful Applicant
The successful candidate will be responsible for the following:
- Passionate, hardworking and goal orientated
- Prepared to go the extra mile
- A self-starter with a can do' attitude
- Able to prioritise a range of tasks and execute them to a high standard
- Great time management
- Able to communicate effectively and energise internal and external team members
- Quick learner
- Able to work with minimal supervision
- Resourceful problem solver
- Keen to get stuck in when needed from researching on the streets to mining data for insights
- Current and up to date with industry trends and developments
- A passion for consumer brands
What's on Offer
Competitive Salary and Package