Digital Marketing Manager

Worcestershire Temporary £50,000 - £50,000 per year
  • 13 month Fixed Term Contract
  • West Midlands based - Hybrid working

About Our Client

Retail

Job Description

  • Develop and own the digital marketing strategy for the business with our external partners
  • Build your stakeholder network of marketing colleagues, sales, design and external partners to deliver the strategy and build awareness of the brand.
  • Create and communicate digital deployment plans for each platform that creates an integrated approach for the customer.
  • Work alongside external agency to develop a multi-channel paid media strategy maximizing budgets to build best-in-class online performance.
  • Support the SEO manager to create a focused organic content strategy to build success. Ensuring all new web content is created with SEO first in mind.
  • Support CRO manager to create a data-led, test and learn approach strategy for conversion rate optimisation.
  • Manage all digital budgets and support Head of Marketing with wider budget reporting where needed ensuring all reporting is up to date and spend accurately reported.
  • Be the innovation lead in digital activity to enhance the customer experience across the whole journey.
  • Be the project lead for all digital systems development and integration for all marketing and customer activity (CRM / Website / Mobile)
  • Build and implement reporting/analytics for all digital channels to performance manage digital activity and spend. Translate these reports into simple dashboards/reports linked to business objectives for the business to understand performance.
  • Work with brand team and external agencies to lead the development of unique and engaging video content for digital channels.
  • Work with Senior Marketing Team to develop multi-channel marketing campaigns to promote key business messages and increase the quality of enquiries for the sales team

The Successful Applicant

  • Broad digital experience
  • Line management experience
  • Track record in delivering a digital strategy

What's on Offer

Hybrid working - typically 2 days per week based in South Birmingham (3 days working remotely)

Salary 50kpa + benefits 13 month FTC

Contact
Charley Ford
Quote job ref
JN-062024-6445860
Phone number
+44 121 230 9435

Job summary

Job function
Marketing & Agency
Subsector
Digital, Online & Social Media
Sector
Retail
Location
Worcestershire
Contract type
Temporary
Consultant name
Charley Ford
Consultant phone
+44 121 230 9435
Job reference
JN-062024-6445860