Digital Marketing Manager

Edinburgh Permanent £40,000 - £45,000 per year
  • Excellent benefits and culture.
  • Lead digital strategy of the business.

About Our Client

The employer is a household brand in the Scottish drinks industry. With its head office based in Edinburgh, they have a national presence and a reputation for their premium products.

Job Description

  • Develop and implement digital marketing strategies.
  • Track and analyse website traffic flow and provide regular internal reports.
  • Oversee web content, social, ecommerce, and communications for the company.
  • Manage online brand and product campaigns to raise brand awareness.
  • Improve the usability, design, content and conversion of the company website.
  • Lead the strategy, planning and budgetary control of all digital marketing.
  • Evaluate customer research, market conditions and competitor data.

The Successful Applicant

A successful Digital Marketing Manager should have:

  • Degree in Marketing or a related field.
  • Proven experience in digital marketing, ideally within drinks or hospitality.
  • Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.

What's on Offer

  • Competitive salary with an estimated range of £40 - £45,000 per year.
  • 5% bonus on top of the basic salary.
  • Generous holiday leave.
  • A culture that fosters learning and development.



If you are a passionate Digital Marketing Manager looking for an exciting next step, don't hesitate to apply!

Contact
David Randall
Quote job ref
JN-062024-6447750
Phone number
+441413315398

Job summary

Job function
Marketing & Agency
Subsector
Digital, Online & Social Media
Sector
FMCG (Fast Moving Consumer Goods)
Location
Edinburgh
Contract type
Permanent
Consultant name
David Randall
Consultant phone
+441413315398
Job reference
JN-062024-6447750