Digital Marketing Manager
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Bullet points
The opportunity to join a dynamic team taking the next step in Marketing
The chance to lead & deliver a range of projects and strategies
About Our Client
This Leeds based market leading business in the professional services industry provides a wide range of legal services to commercial and private clients across the UK. First class service and a customer focused approach, along with a high quality calibre of partners reflects in their results, recording year on year growth for the last 10 years.
Job Description
The Digital Marketing Manager will be responsible for the following:-
- Create innovative, successful and measurable digital marketing campaigns to drive growth and qualified leads to sales
- Work with the Head of Marketing to create and implement an impactful digital marketing strategy
- Layer key tactics successfully across marketing automation, online marketing, paid demand generation, social media, media & other channels to attain program success
- Manage, motivate and develop a dynamic team of marketing executives
- Engage cross-functional teams through campaign planning and execution lifecycle
- Landing page testing and redeveloping the website across including SEO strategy
- Lead scoring and nurture campaigns along with A/B Testing for both acquisition and retention
- Management and integration of existing salesforce database
- Track and analyse conversions, leads and website performance
- Deliver and respond to metrics and continually iterate and evolve the program
The Successful Applicant
The ideal candidate for the Digital Marketing Manager position will have the following skills and experience:-
- Experience working in the professional service industry
- Experience using data analysis techniques to improve ROI and create future campaigns
- Relevant experience working in a full, hands on digital marketing role
- Experience running in depth automation campaigns
- Experience with Pardot and Salesforce will be very advantageous
- Experience in a results driven marketing environment with an ability to articulate and focus upon ROI at all times
What's on Offer
As well as a competitive salary the successful candidate will enjoy a host of company benefits, including a generous holiday entitlement and free on site parking.