Digital Performance Marketing Manager

Conwy Permanent £40,000 - £450,000
  • A fantastic opportunity to join an established brand in growth mode
  • Great career progression and a chance to work in a supportive environment

About Our Client

My client is located in the heart of the Snowdonia mountain range, North Wales, and is home to 13 unique adventures. Best known for the world's fastest zip line and the UK's only underground trampoline-style adventure.

A fast paced, growing company with a national profile offering extraordinary experiences, challenging people to overcome fears. They offer more than bucket list experiences, they are passionate about protecting the local area and nature - many of their venues have been on the apprentice and George Clarke's Amazing Places!

Job Description

Principal Responsibilities

  • Responsible for interpreting data using revenue levers such as; Demand Based pricing, Promotional Effectiveness and seasonality trends
  • Communicate and present group revenue performance to the Exec team on a monthly basis providing insights and strategies
  • Monitor future bookings and yield evolution and provide recommendations
  • Compile and communicate daily, weekly and monthly reports highlighting anomalies and taking personal responsibility for all resulting actions
  • Constantly tracking participation and bookings against budget, adjusting revenue levers to ensure high levels of occupancy are maintained
  • Monitor demand trends and competitive landscape and provide recommendations to the Exec team
  • Closely manage the digital advertising channels through agency relations and third party ticket re-sellers to maximise occupancy
  • Closely monitor implications of events and shift sessions calendar to meet demand patterns for a seasonal business
  • Work closely with the Commercial Manager, General Managers and Marketing Team to coordinate efforts and build revenue strategies at site level
  • Identify gaps to plan/future risks and opportunities and act upon
  • Work with all staff to deliver customer excellence and promote values.

The Successful Applicant

Essential Requirements and skills
* Experience in sales revenue management preferably in travel or leisure related business
* Analytical rigour and curiosity, mathematical modelling and commercial acumen
* Ability to visually represent thoughts and findings and gain buy-in quickly
* Exposure to third party booking platforms, PMS and other distribution channels
* Track record in fast-paced sales environment and a passion for delivering results
* Taking responsibility for own personal development by keeping up to date with the latest analytics software relating to your role and techniques and policies associated with best working practices
* Team player and strong relationship builder
* Ability to create innovative digital campaigns which drive pre-bookings
* Constantly look to improve marketing effectiveness and monitor ROI by campaign and data set
* Carry out any reasonable tasks set by your line Manager

What's on Offer

  • Hybrid working
  • up to 25% salary bonus scheme
  • up to £8k relocation package
  • 28 days holiday (inclusive of bank holidays)
  • Workplace pension scheme
  • Employee assistance programme
  • Experience activities free of charge
  • Friends and family discount
  • Staff discounts at food & beverage outlets
  • Discount on Mountain Equipment clothing & kit and local retailer discount
Andy Schofield
Quote job ref
Phone number
07815 016465

Job summary

Marketing & Agency
Digital, Online & Social Media
Leisure, Travel & Tourism
Contract type
Consultant name
Andy Schofield
Consultant phone
07815 016465
Job reference